Topic
Tag: YouTube
3 stories
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
Dangal TV, Flipkart, Starcom Turn ‘Rimjhim’ Into a Shoppable Show
Dangal TV, Flipkart and Starcom India have built a content-to-commerce play around Hindi drama Rimjhim, with shoppable tags on YouTube and TV.
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.