Topic
Tag: YouTube
17 stories
Alphabet Q3 ad revenue up 11% amid AI search monetisation lag
Alphabet's advertising-driven services grew 11% in Q3 as AI Mode usage surged, but monetisation still trails traditional Search. Here's what marketers need to know.
70% festive buys are impulse-driven; 9 in 10 research: Google
Google-Ipsos study finds 70% of festive buys are impulse-driven, even as 9 in 10 shoppers research; AI, video and two-day delivery reshape the journey.
Meta, YouTube Reverse Course on Musk Documentary Ads
Meta and YouTube say ads for Alex Gibney's Musk will run after all, following reported political-content rejections. Here's what marketers should know.
YouTube Bets Big on AI and Live Tools for Creators
YouTube's Made On event rolled out AI custom feeds, Ask YouTube upgrades, live gamification and pre-publish A/B tests to keep creators inside its ecosystem.
93% of Indian auto shoppers use AI during research: Google-Kantar
Google and Kantar's 2026 study of 1,022 Indian auto shoppers finds 93% use AI while researching. Here's what the non-linear journey means for auto…
YouTube Shorts Series Brings Episodic Structure to Creators
YouTube has added TV-style seasons and episodes to Shorts, giving Partner Program creators a built-in way to build bingeable vertical stories.
YouTube unveils conversational editing for Shorts and Create
YouTube's conversational editing tool will arrive in Shorts and YouTube Create in early 2027, letting creators make AI-assisted edits in natural language.
YouTube Launches AI Custom Feeds for Viewers
YouTube will let users describe the video feeds they want, powered by Gemini, pinned to the home page starting next month across web and…
YouTube Adds GIF Comments and Paid Fandom Tools for Creators
YouTube is rolling out GIF comments, TV voice comments, paid members-only communities and Hype with Jewels to help creators monetise fandom.
YouTube’s Ask YouTube Becomes an AI Shopping Companion
YouTube is turning its conversational Ask YouTube feature into a shopping companion with product comparisons and follow-up questions, tapping creator trust.
YouTube adds AI creator tools, Shorts A/B tests and live dubbing
YouTube rolls out Ask Studio, dynamic thumbnails, Shorts A/B testing, live auto-dubbing and new shopping features for creators.
YouTube India: Long Videos Win Watch Time, Mid-Length Wins Reach
New YouTube India data shows 22+ minute videos generate 2.2x watch time, while sub-13 minute videos win reach and subscribers—what creators should choose.