Global branding and digital agency UnFoldMart has been appointed by Meteoric Cosmeceutiicals Pvt Ltd, a Meteoric Biopharmaceutical Group company, to lead its search and AI visibility mandate across India, Europe and the United States.
The engagement covers search engine optimisation, answer engine optimisation and generative engine optimisation for Meteoric’s portfolio of cosmeceutical ingredients, including exosomes, hyaluronic acid, postbiotics, enzymes, bioactives and botanical extracts.
What the mandate covers
The work is built for B2B discovery moments rather than just branded search. UnFoldMart will target ingredient buyers, formulation R&D teams and procurement professionals who increasingly ask AI tools for supplier recommendations before contacting a vendor.
- SEO: visibility in traditional search results
- AEO: relevance for answer-box and voice-style queries
- GEO: presence in AI-generated responses on ChatGPT, Perplexity and Google AI Overviews
- Markets: India, Europe and the United States
Why AI visibility is the new shelf space
Cosmeceutical ingredients are a search-intensive B2B category. A formulator may ask an AI engine which exosome supplier to evaluate, or a procurement team may search for the best biotin active for hair care. Meteoric wants its R&D depth and certifications to surface in those exact moments.
“A formulator asking an AI engine which exosome supplier to evaluate … is exactly the moment Meteoric Cosmeceutiicals needs to be present and accurately represented,” said Charlotte Schreibmueler, CEO, DACH, UnFoldMart.
Puunam G Kaushik, MD and CEO of Meteoric Cosmeceutiicals, said the company wants its rigorous science to be “the first thing a formulator encounters when they search for biotech-driven actives.”
The broader shift is that B2B discovery is moving from a list of links to a single generated answer. For brands, being visible now means being the answer, not only earning the click.
RevFind.ai marks its India debut
The mandate will be powered by RevFind.ai, UnFoldMart’s proprietary AI visibility platform, and marks the platform’s first live deployment for an Indian client. RevFind.ai is already used by more than 10 enterprise clients in Germany, Switzerland, the Netherlands and France.
For Meteoric, the platform will monitor priority ingredient search terms across the three markets and feed insights into monthly optimisation. Disha Sarkar, Global Key Account Manager at UnFoldMart, said the goal is to replace guesswork with data on which AI engines cite which competitors, which ingredient categories have high answer-engine demand, and where Meteoric has content authority to displace them.
What marketers can do now
The immediate takeaway is to treat AI visibility as a measurable channel rather than a future project. Map the questions buyers ask across search and AI tools, track how your brand and competitors appear in generated answers, and use that data to update technical content and supplier pages.
For science-led B2B categories, technical authority still matters. Meteoric’s portfolio includes Halal, ECOCERT, Kosher and Vegan Society certifications, which can influence how AI systems evaluate supplier suitability.
Source: MediaNews4U
