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Samsung Mocks Apple iPhone Duo with Tim Cook Stunt
Samsung New Zealand taps a Palmerston North local named Tim Cook to promote the Galaxy Z Fold8 as Apple enters the foldables race.
Pulsar Marks 25 Years With a Sequel to Its Iconic 2001 Ad
Ogilvy and Bajaj Auto revisit Pulsar's 2001 launch with a new TVC for the Pulsar 150, turning brand nostalgia into a 'Definitely Daring' reveal.
Why Martech Strategy Must Start With Operating Environment
AI is exposing gaps in martech stacks. Here's why strategy must shift from buying tools to building an operating environment machines can trust.
Ganesh Chaturthi 2026: Brands Turn Tradition Into Campaigns
From Paper Boat's nostalgia to Blinkit and Domino's GPS tributes, a look at how brands celebrated Ganesh Chaturthi 2026 with distinctive ideas.
AI Turns CTV into an Outcome-First Festive Ad Channel
AI is shifting connected TV advertising from broad reach to cohort targeting, dynamic creative and real-time optimization during India's festive season.
APAC CTV ad spend set to hit $21 billion by 2031
A new Media Partners Asia report predicts APAC connected TV ad spend will nearly double to $21 billion by 2031, with premium AVOD hitting…
Inside the Scramble to Measure Brand AI Visibility
Digiday reports brands are shifting budgets and hiring AI search leads as ChatGPT, Google and Copilot cite wildly different sources.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
Redhill India bags Lightrock strategic communications mandate
Redhill Communications will manage strategic communications for Lightrock in India, covering narrative, financial media and thought leadership.
CMOs Use AI Search Worries to Push for Bigger Media Budgets
Digiday reports that brands are using AI search vulnerability to justify upper-funnel investment, with IAB raising 2026 ad spend growth to 12.3%.
Google Elevates Sapna Chadha to APAC Ads Strategy VP
Google has expanded Sapna Chadha’s remit to VP, APAC Ads Go-to-Market Strategy and Operations, signalling a bigger bet on AI-led ads and video commerce.
Ganesh Chaturthi 2026: Brands Tap Tradition, Tech and Green Ideas
From plantable Seed Ganesha idols to AI-led family moments, here is how brands are aligning with Ganesh Chaturthi rituals, sustainability and home.