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Author: Marketing Junkies Desk
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3 Ways to Make AI Safer in Live Ad Accounts
Optmyzr outlines three AI safety layers for live PPC accounts: grounding data, account-level policies, and human review before every change.
Hero Xtreme gifts bikes to Khatron Ke Khiladi stars and host
Hero Xtreme gifted bikes to all 13 Khatron Ke Khiladi contestants and host Rohit Shetty, turning a TV sponsorship into a performance-led reward moment.
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.
Kroger Retail Media Profit Jumps 24% in Q2
Kroger Precision Marketing grew profit 24% in Q2—its best retail media growth since 2021. Here’s what marketers should track next.
Marketing Org Design: Why Domain Teams Are Gaining Ground
From brand P&Ls to channel hubs and lifecycle teams, marketing keeps restructuring. Domain teams could be the next fix—if the data layer is ready.
Patrick Dempsey In Guardant Health Colorectal Screening Push
Guardant Health enlists Patrick Dempsey for a national campaign urging adults 45-plus to screen for colorectal cancer with its Shield blood test.
TRAI Ends TV Ad Duration Reporting After 12-Minute Cap Removal
TRAI withdraws its 2013 weekly TV ad duration reporting order after the government removes the 12-minute advertising ceiling, easing broadcast compliance.
ChatGPT Ads: A Short-Term Test, Not Your Core Strategy
ChatGPT Ads offer cheap inventory and low competition today, but distribution data suggests they belong in the test budget, not the core plan.
Salesforce Koa Puts CRM Expertise Into Its AI Reasoning Model
Salesforce launched Koa, a CRM reasoning model for multistep workflows, signalling a multi-model approach to AI in marketing and martech stacks.
Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.
B2B Buyability Signals Lift ROI Odds by 63%: Study
New WARC-LinkedIn research maps seven Buyability signals across recommendations, relationships and relatability—and shows how stacking them lifts ROI.
Google Chrome debuts ad detection metrics in CrUX
Google has added ad count, density, network weight and CPU weight signals to Chrome’s CrUX report, giving media teams a new quality lens for…