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Arena Media India wins Ashiana Housing integrated mandate
Arena Media India has won the integrated media mandate for Ashiana Housing after a multi-agency pitch. Here's what the account covers and why it…
AI Is Reinforcing Big Tech’s Grip on Ad Growth
New Madison & Wall estimates show Google, Meta and Amazon captured 56% of US advertising revenue in 2025, as AI-driven buying accelerates.
Mankind Pharma picks Story Digital for HealthOK
Story Digital wins integrated creative duties for Mankind Pharma's pure-vegetarian multivitamin brand HealthOK, starting with a Bhuvneshwar Kumar campaign.
New Rules for Marketing to India’s Learners
TimesPro CMO Kshitij Jain on why 63% of learners feel overwhelmed, how AI is changing discovery, and why performance marketing alone won't build loyalty.
Amazon Prime Video Takes On TikTok With Short-Form News Clips
Amazon Prime Video adds on-demand short-form local and national news clips to capture Gen Z news viewers on TikTok.
Marketing Job Postings Drop, AI Skills Rise
Indeed Hiring Lab data shows marketing job postings remain 25% below pre-COVID levels, while AI-related roles rise. Here's what the shift means.
Apple Eases India iPhone Price Hikes With Cashback, EMIs
Apple is using cashback, trade-ins and zero-cost EMIs to reframe iPhone price hikes in India, shifting focus from sticker price to monthly cost.
Sydney Sweeney’s Naked Novig Ad Draws Athlete Backlash
Sydney Sweeney’s new Novig campaign is drawing athlete backlash. Here’s why ‘Just Sports’ has reignited the sex-in-advertising debate.
Fox News, MS NOW Post Demo Gains as CNN Slips
Nielsen data for the week of Aug 31 shows Fox News and MS NOW with double-digit A25-54 gains in separate dayparts, while CNN fell…
Hyundai BAYON Name Reveal Sets Up New SUV Launch in India
Hyundai Motor India has revealed BAYON as the name of its upcoming intelligent SUV. The name-reveal film sets up a larger launch narrative.
Kate McKinnon Plays Evil CEO in Zoom’s Sequel Ad
Kate McKinnon plays a scheming CEO whose plans to destroy Zoom backfire, highlighting the platform's AI tools in a sequel to its global reset.
Who Actually Owns AI Agents After They Ship?
New research shows 85% of companies claim every AI agent has a named owner, but only 42% say ownership is clear. Here’s how to…