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Author: Marketing Junkies Desk
1,357 stories
Your Data Stack, Not Your AI Tools, Is the Bottleneck
Marketers don't lack AI ideas — they lack data that moves fast enough. A MarTech Conference panel on why legacy stacks stall AI, and…
The Next CMO May Rise From Marketing Operations
AI, revenue accountability and ROI pressure are reshaping the CMO role. A MarTech interview argues marketing operations is now the fastest route to the…
Dangal TV, Flipkart, Starcom Turn ‘Rimjhim’ Into a Shoppable Show
Dangal TV, Flipkart and Starcom India have built a content-to-commerce play around Hindi drama Rimjhim, with shoppable tags on YouTube and TV.
Tyaani Jewellery Taps Zithara.AI for AI-Led CRM Push
Tyaani Jewellery by Karan Johar has partnered with Hyderabad-based Zithara.AI to bring AI-native CRM and personalised engagement to its retail operations.
Soundscapes of India Season 3 pitches music as an export
IPRS-backed Soundscapes of India Season 3 drew 150+ artists and delegates from 20+ countries, framing Indian music as an export category and IP play.
FincFriends Appoints Ajit Singh as Chief Risk Officer
RupeeRedee parent FincFriends has named Ajit Singh, a 22-year risk veteran, as Chief Risk Officer as the NBFC scales its digital lending operations in…
Allana Group Names Manish Bandlish Group MD in ₹40,000 Cr Push
Allana Group elevates Manish Bandlish to Group Managing Director as it targets ₹40,000 crore turnover in three years across proteins, consumer foods and exports.
ZEE5 Revamps App With AI Discovery, Free 5 and English Slate
ZEE5 has rebuilt its mobile and CTV experience around five content universes, AI-led discovery, a Free 5 ad-supported tier and a premium English slate.
Orenda Group Unveils INR 100 Crore Media Growth Fund
Orenda Group has announced a INR 100 crore SEBI-bound AIF for films, media start-ups and original IP, plus a three-film international slate revealed at…
Comviva Names Kalyanasundaram Sivasubramaniam DigiTech Head
Comviva has appointed Kalyanasundaram Sivasubramaniam as Product Unit Head for its DigiTech business, tasking him with scaling BlueMarble and Agentic AI globally.
Hamilton Sciences Taps WebEngage for Personalised Journeys
Hamilton Sciences has partnered with WebEngage to power behaviour-led, omnichannel customer journeys across its Denver, ENVY and Vanesa brands.
Snapchat India Taps Qoruz to Power Creator Discovery
Snapchat India has partnered with creator intelligence platform Qoruz, using Public Profile APIs to bring Snapchat creator discovery into brand planning workflows.