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Author: Marketing Junkies Desk
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Google Reunion: The 2013 ad that made search feel human
How a 2013 Google India film turned a Partition-separated friendship into a Search story that still shapes India-first tech advertising.
Zee5, Google Cloud turn 1,200 titles into 13,000 AI clips
Zee5 and Google Cloud have launched Clips, an AI-powered vertical short-video experience that turns long-form titles into 13,000 discovery clips.
How Burger King’s Subservient Chicken Rewired Viral Marketing
In 2004, Burger King and Crispin Porter + Bogusky turned a man in a chicken suit into one of the first true interactive viral…
After 101 years, Raymond picks Publicis for unified mandate
Raymond Lifestyle names Publicis Groupe India its first integrated marketing partner, unifying creative, media, CRM, digital and tech in 101 years.
Groww appoints Santosh Hegde as Head of Growth
Groww names Santosh Hegde as Head of Growth, handing him a full-funnel mandate across acquisition, brand, content, distribution and engagement.
Skilled trades campaign challenges college-only career path
The Construction Industry Council of Westchester & Hudson Valley launched a workforce campaign that recasts skilled trades as earn-while-you-learn careers.
Khushboo Gujarat Ki: Amitabh Bachchan’s tourism masterstroke
How Amitabh Bachchan’s 2010 Khushboo Gujarat Ki film turned a state tourism push into a national catchphrase and a celebrity-destination blueprint.
Honda Cog: 606 takes that changed auto advertising
Honda's 2003 'Cog' film, made by Wieden+Kennedy London, used a single take, no CGI and 606 attempts to turn Accord parts into advertising history.
How Santoor’s jingle made youth its brand
How a bath-time jingle built Santoor into a multi-generational Indian soap brand and kept its youth promise alive for decades.
Sony Bravia Balls: the ad that made colour the product
How Fallon London turned 250,000 bouncing balls into a global TV launch for Sony Bravia in 2005—and made colour the product.
Amazon Now doubles to 120+ cities before Great Indian Festival
Amazon Now has expanded to 120+ Indian cities, doubling its footprint in two weeks before the Great Indian Festival, with plans to reach 300…
Canvas to debut India’s first short-form anime by 30 animators
Canvas will premiere Project Maya, a Hindi short-form anime created by 30 Indian animators, in early October, followed by English and regional versions.