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Author: Marketing Junkies Desk
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SocialTAG runs CCAvenue’s first creator campaign at GFF 2026
SocialTAG deployed nine creators across Instagram and LinkedIn to amplify five CCAvenue product launches at Global Fintech Fest 2026.
Ranbir Kapoor Launches Flux Theory Shower Care Brand
Ranbir Kapoor enters the FMCG market as Founder of Flux Theory, a shower-care brand that pairs five screen personas with five personality-led shower gels.
Tata Tea Jaago Re: The Tea Ad That Woke Up Indian Voters
Tata Tea and Lowe Lintas turned a 45-second tea film into a voter-awakening platform in 2008, making purpose-led marketing a boardroom phrase.
Fast&Up turns Asian Games athletes into a Fuel Forward story
Fast&Up's Fuel Forward campaign turns six Indian athletes' Asian Games journeys into a story of preparation, recovery and momentum. Here's the marketing lens.
Block Launches Bitcoin Does Consumer Ad Campaign
Block's first large-scale consumer Bitcoin campaign targets 60 million Americans curious about crypto but have never owned it.
Sachin Tendulkar Joins OpenAI to Spotlight Everyday AI
OpenAI has signed a multi-year partnership with cricket legend Sachin Tendulkar to show how Indians can use ChatGPT every day.
Pepsi’s Yeh Dil Maange More: The Ad That Made Cola Indian
How a Hindi catchphrase, Bollywood stars and cricket fever turned Pepsi into an Indian youth anthem in the late 1990s and beyond.
Nykaa and SW Network launch Hotel Wanderlust microdrama
Nykaa and SW Network launched a six-episode microdrama, Hotel Wanderlust, weaving products into the story instead of ad breaks. It drew close to one…
Smart digital ads start with an automated content supply chain
At DigiPlus Fest 2026, leaders from Sitecore and Biztechnosys Infotech urged marketers to automate content operations before scaling media spend.
Bayer’s Alka-Seltzer launches ‘Alka Meets Alka’ with Alka Yagnik
Bayer Consumer Health pairs playback legend Alka Yagnik with Alka-Seltzer in a name-led digital campaign to build recall in India’s antacid market.
Closeup Kya Aap Closeup Karte Hain Ad Watch
How Closeup's 'Kya Aap Closeup Karte Hain?' repositioned toothpaste from oral health to a confidence and romance ritual that Indian youth still remember.
Publicis Groupe India bags Raymond Lifestyle mandate
Raymond Lifestyle has consolidated creative, media, performance, CRM, digital and tech with Publicis Groupe India's bespoke Team One Thread.