Written by
Author: Marketing Junkies Desk
1,387 stories
AI Raises Customer Expectations Faster Than It Fixes CX
Alchemer's 2026 survey finds 89% of consumers say AI hurt their CX, 44% struggle to reach a human, and 43% would pay for human…
B2B Marketing’s Real Problem: Evidence, Not ROI
B2B teams often report campaign-level ROI, but the real gap is evidence connecting marketing influence to revenue across the full sales cycle.
AJIO names Ahaan Panday as brand ambassador for festive push
AJIO has named actor Ahaan Panday as its new brand ambassador, debuting with the 'Festival Is Festivalling' festive campaign ahead of the All Stars…
Maggi’s 2 Minute Mein Khushiyan: The Ad That Made Comfort Fast
How a two-minute cooking promise became shorthand for warm, reliable comfort food in India—and a lesson in turning product truth into emotion.
Creator agency fees are marketing’s next transparency test
Only 42% of marketers say creator agency fees are fully transparent. Bundled deals may leave 35% for talent. Here's what to ask.
Swiggy agentic AI lifts reactivation 5% with 50% fewer campaigns
Swiggy's AI agent drove 5% higher dormant-user reactivation with 50% fewer campaigns in an early test, shared at ET MarTech+ Summit 2026.
MGID names Gaurav Ahuja Executive Director
MGID has named Gaurav Ahuja as Executive Director, adding publisher sales and native advertising depth as CEO Pankaj Sharma prepares to exit in November.
Big Bazaar’s ‘Isse Sasta Aur Accha’ ad: India’s price promise
How Big Bazaar's 'Isse Sasta Aur Accha Kahin Nahin' catchphrase became shorthand for Indian value retail and changed retail price advertising.
Havas Media names Kunal Chakravarty as ANZ growth head
Havas Media Network has named Kunal Chakravarty as Head of New Business & Marketing for ANZ, uniting media, analytics, entertainment and content growth.
Birla Opus Paints’ Pujo film puts homecoming before paint
Birla Opus Paints has launched a Durga Pujo campaign following a young woman home to rediscover family rituals, created by Leo India.
Raymond Lifestyle Hires Publicis Groupe India for Full Portfolio
Raymond Lifestyle has consolidated its entire brand portfolio with Publicis Groupe India as its first integrated marketing partner in 101 years.
How Liril’s waterfall jingle became India’s shower shorthand
How a 1975 Liril soap film used a waterfall and a wordless jingle to make freshness audible—and changed Indian advertising’s sensory playbook.