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Author: Marketing Junkies Desk
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Chandrika’s Kerala wedding soap film stars Keerthy Suresh
Keerthy Suresh stars in Chandrika's Kerala wedding campaign, highlighting coconut oil and seven Ayurvedic herbs for naturally glowing skin.
Raymond Lifestyle hands integrated mandate to Publicis Groupe India
Raymond Lifestyle has named Publicis Groupe India its integrated marketing partner, consolidating creative, media, CRM and digital under Team One Thread.
LinkedIn Marketing Playbook: Tools, Ads and Video Trends
From vertical video and Thought Leader Ads to CAPI and RAR, here is what B2B marketers need to know to turn LinkedIn into a…
Amul Macho’s Yeh To Bada Toing Hai: Innuendo That Sold
Amul Macho's Yeh To Bada Toing Hai used a suggestive catchphrase to make men's innerwear a national talking point and a lasting ad lesson.
AI Has Shifted Media Planning from Experimentation to Proof
AI adoption no longer earns credit. The next fight is proving outcomes, fixing incrementality standards, and separating media value from ease of buying.
Marico reframes hair oiling as a confidence ritual
Marico's new Parachute Advansed Jasmine film turns a singing-competition moment into a pitch for hair oiling as modern confidence prep.
MTR Foods Turns Festive Sweets Into a Language of Its Own
MTR Foods reframes festive mithai as an emotional vocabulary with a book, film and wider sweets range—plus lessons for cultural marketing.
ANZ’s Secret Sauce Ad Hides the Answer to Sell Insight
ANZ and TBWA New Zealand’s new campaign sells business insight by withholding the one detail companies most want to see.
Freedom Enlists Rahul Dravid for Heart-Health Oil Campaign
Freedom Healthy Cooking Oils has launched Freedom Dil Ki Baat with Rahul Dravid to turn cholesterol awareness into a simple kitchen choice.
ChatGPT ads stay at test budgets as measurement gaps persist
Seven months in, missing conversions, delayed reporting and data-sharing friction keep ChatGPT ad budgets at test level despite marketer appetite to scale.
Amazon says 20% of ad-driven sales arrive late
Amazon Ads says 20% of sales value appears after attribution windows close, and it wants brands to measure campaigns over a full year.
How Fogg’s “Kya Chal Raha Hai?” Made No Gas a Category
Fogg’s “Kya Chal Raha Hai?” turned a functional difference—no gas, only perfume—into a catchphrase that reshaped India’s deodorant aisle.