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Author: Marketing Junkies Desk
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Parle Melody Khud Jaan Jao: The Ad That Dared India to Taste
How a Doordarshan-era jingle turned Parle Melody from a simple toffee into a decades-long pop-culture dare, without ever explaining the taste.
Ray-Ban Names Ranveer Singh as First India Brand Ambassador
Ray-Ban appoints actor Ranveer Singh as its first-ever brand ambassador for India, fronting classic eyewear and Ray-Ban Meta smart glasses under a new campaign.
India’s World Heart Day campaigns bet on action, not fear
From a record-breaking CPR pledge drive to Kannada heart-health messaging, brands and hospitals used participation, music and local media to promote prevention.
Hyundai takes CX beyond dealerships with one-day camps
Hyundai Motor India is bringing sales, service and exchange experiences to residential communities, fuel stations and shopping hubs on 4 October.
The Outset Shuts Down: A Celebrity Branding Lesson
Scarlett Johansson's skincare brand The Outset is winding down. Here's why retail reach wasn't enough and what founder-led brands can learn.
Martech Teams Can Cut AI Costs With Smarter Prompts
AI costs are climbing, especially through agents. Smarter prompting, frameworks and prompt logs can lift output without extra spend.
FMCG Buying Intent Falls 11.9% as Digital, BFSI Surge
TRA Research's September report shows FMCG buying intent weakening while Digital and BFSI stay strong. Here's what the divergence means for marketers.
Mental Health Campaigns Shift From Awareness to Action
Adweek's Adspeak looks at how Love Your Mind used a brand platform, local voices and behavior metrics to turn mental health awareness into action.
Data Busts 7 AI Search Myths Marketers Still Believe
AI and traditional search are growing together, not competing. New data shows AI-driven traffic is real but massively undercounted in analytics.
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.
International Coffee Day: Nostalgia, Wit and Banking Metaphors
Indian brands used nostalgia, product metaphors and visual wit to make International Coffee Day their own. Here are the campaign routes marketers can reuse.
Hallmark Adds iSpot Outcomes Measurement Ahead of Holiday Push
Hallmark Media and iSpot are bringing outcomes-based measurement to holiday TV, linking cross-platform ad exposure to website visits, purchases and box-office sales.