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Meta Micro Drama Playbook Shows 1.6x ROAS Lift
Meta’s new micro drama playbook, developed with Kuku TV, maps viewer segments and shows how Advantage+ lifts ROAS while cutting subscriber costs.
DigiPlus Fest 2026: Intent Becomes the New Signal
At DigiPlus Fest 2026, leaders from Panasonic, DLF, Apollo24/7 and JSW Dulux argue that the questions after a click reveal more intent than the…
Meta Playbook Maps Micro Drama Monetisation
Meta's new playbook at FICCI Frames outlines how micro drama apps can lift ROAS, cut acquisition costs, and move viewers from incidental to paid.
How Mountain Dew’s Dar Ke Aage Jeet Hai Sold Courage
How PepsiCo turned a Hindi tagline—Dar Ke Aage Jeet Hai—into a two-decade brand idea for Indian youth, and what marketers can still learn from…
KisaanSay and Baba Sehgal push Indian dry fruits for Diwali
KisaanSay has signed Baba Sehgal for its Diwali campaign, using a song, contest and origin-led gift boxes to steer dry-fruit gifting toward Indian growers.
What 714 Suppression Campaigns Show About Negative Results
An analysis of 714 suppression campaigns finds starting rank and top-10 placements matter more than volume, and Page 2 may not hide results from…
ADWEEK Team Visionary Awards 2027 open for entries
ADWEEK's 2027 Team Visionary Awards are open for entries, with 15 free-to-enter categories for brand and agency teams and a December 11, 2026 deadline.
AI’s Real Role in India’s Festive Marketing
India's festive campaigns are moving from fixed plans to real-time decisions. Here is where AI helps—and where human cultural judgement still wins.
Madhuri Dixit fronts Madhusudan Frozen push
Madhuri Dixit signs a two-year deal as Madhusudan Frozen brand ambassador, supporting the dairy brand's entry into frozen foods and ready-to-cook meals.
Kroger, Giant Eagle and DoorDash make agentic AI practical
At Groceryshop, Kroger, Giant Eagle and DoorDash detailed agentic AI that turns meal ideas into carts and favors native prompts over pop-up chat.
Ghadi detergent’s new campaign tests trust with Madhuri Dixit
RSPL Group rolls out 'Vishwas Ki Pariksha' with Madhuri Dixit, turning Ghadi's new foam, powder and dissolution claims into a public product test.
SAP Concur India Names Sanjay Kumar Chaudhary Marketing Head
The B2B marketer with over 25 years across SAP, Oracle, Intellect Design Arena and Lentra.AI takes charge of travel and expense platform marketing in…