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WPP Media sees quick commerce driving 50% of e-retail growth
WPP Media India's playbook sees quick commerce contributing 45-50% of incremental e-retail GMV through 2030, led by Tier 2+ shoppers.
Dentsu India expands GEO practice for AI-driven brand discovery
Dentsu India expands its Generative Engine Optimization practice to help brands show up in AI chatbots, assistants and LLM-driven discovery.
Cadbury Dairy Milk Kuch Khaas Hai: The 1994 Shift
The 1994 Ogilvy ad that made Cadbury Dairy Milk a treat for grown-ups, not just children, and reset chocolate advertising in India.
Kusha Kapila and Meta’s Arun Srinivas on Reels Discovery
At FICCI Frames 2026, Kusha Kapila and Meta India VP Arun Srinivas discussed why engagement and AI-led discovery now beat follower count on Reels.
Sindhuja Rai exits WPP Media as APAC leadership shifts
Sindhuja Rai, WPP Media's APAC chief client officer, will exit next month after more than three years. WPP says it is not a restructuring…
Infectious Advertising Appoints Abhijit Karandikar as ECD
Infectious Advertising hires Ogilvy veteran Abhijit Karandikar as Executive Creative Director, adding 30-plus years of craft and award-winning work.
Scooter’s New Wave: Selling the Last 3 Feet
Campaign Brief's The New Wave features Scooter, the retail agency selling a sharper edge: influencing buyer behaviour at the last 3 feet.
CIMM Task Force Targets TV Measurement Chaos
CIMM is forming a task force to strengthen TV measurement accreditation and build a neutral currency framework as Nielsen and alternative currencies drift apart.
Clarity Communication and Virtual Pebbles partner on AI-led work
Clarity Communication and Virtual Pebbles will jointly scope PR, digital and AI-supported projects for B2B, MSME and founder-led businesses.
How Shoppers Stop grew ATV for 15 quarters
Shoppers Stop has grown average transaction value for 15 straight quarters with AI-assisted personal shoppers, loyalty perks and local merchandising.
The CMO Survival Playbook: Execution, CFOs and AI
Jessica Apotheker of BCG on why CMOs get squeezed, why granular execution matters, and how AI should be framed as a growth lever, not…
Visual SEO for AI search: a relationship playbook
Google Lens logs 25 billion visual searches a month. Here's how aligning images, entities, metadata and DAM governance can reduce AI ambiguity.