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Average CMO Tenure Falls 35% Since 2010
A 13,000-marketer study finds median CMO tenure has dropped from four years to 2.6 years since 2010, reshaping boardroom influence and agency ties.
When Sachin Made Boost an Energy Badge
The Boost-Sachin jingle taught a generation to see a malt drink as fuel for performance. Here's how it reshaped India's energy-drink cues.
Myntra CMO Sunder Balasubramanian exits after four years
Sunder Balasubramanian has stepped down as Myntra's CMO after nearly four years, closing a run that spanned customer growth, marketing and creative.
CTV Is Now a 200 Million Viewer Market, Says JioStar’s Kevin Vaz
Kevin Vaz says attention, not distribution, is the new bottleneck, as India's connected TV market crosses 200 million viewers and content commerce grows.
How Kitna Deti Hai became India’s favourite car question
The throwback story of Maruti Suzuki's Kitna Deti Hai campaign, the film that turned fuel efficiency into India's best-known car-buying question.
Ather Energy, Nykaa Make Contagious Brands Report 2026
Contagious Brands Report 2026 names Ather Energy and Nykaa among 45 global brands moving beyond products to build distinctive consumer experiences.
Naukri.com Hari Sadu: the ad that sold job hunting
In 2006, Naukri.com's Hari Sadu ad became an early Indian viral hit and proved a job portal could sell a feeling, not a feature…
MarTech+ 2026: Data Foundations Decide Engagement Winners
CleverTap's Rahim Penangwala says only 26% of users stay on apps by day two, so brands must move from planned campaigns to autonomous engagement.
WPP Media names Laura Ryan Chief Media Officer
WPP Media has named former Orion Worldwide Global CEO Laura Ryan as Chief Media Officer to lead investment, partnerships, media management and activation.
AI Is Embedded in Programmatic, but Control Lags Behind
IAB Europe finds 86% of surveyed European ad professionals use AI, but agentic buying lags. Google Ad Manager bidder floors reopen a publisher-control debate.
Stagwell’s Palantir bet: an open, privacy-first data stack
Stagwell's John Kahan explains how Palantir's model-agnostic platform and Harvard-certified differential privacy could reset audience data.
World Tourism Day 2026: How product-led creative won the day
From Goldmedal's DDLJ callback to RedBus's birth-month game, a look at how brands made World Tourism Day 2026 work harder for their products.