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Campari’s Playbook for Evolving Heritage Brands
Campari America's Allison Varone on keeping Aperol, Campari and Crodino relevant through spritz rituals, mindful drinking and bartender education.
Agency Chiefs on the One Change They Want Next Year
At Brandweek Atlanta, leaders from Digitas, Pereira O'Dell, Walrus and Partners + Napier outlined people-first AI plans for the next 12 months.
OpenAI Launches Dots, an Always-On AI Agent for Work
OpenAI's always-on AI agent Dots plugs into 4,000+ apps with read-only proactive research, approval guardrails and business use cases.
India’s CTV audience hits 207 million: what changes
India's connected TV ecosystem now reaches 207 million viewers across 62-65 million households. Here's what that means for reach, context and media planning.
JioStar pushes for immediate BARC ratings restoration
At FICCI FRAMES 2026, JioStar CEO Kevin Vaz urged immediate BARC ratings restoration and a lighter linear TV rulebook for festive planning.
AppLovin asks court to block Unity’s ad data use
AppLovin is asking a California court to restrict Unity from collecting ad auction data, claiming it trained rival models. Unity plans to oppose.
Dheeraj Sinha Re-elected President of The Advertising Club
The Advertising Club has named its 2026-27 leadership. Dheeraj Sinha continues as President for a second term as the Club pushes wider engagement.
Doraemon launches 360° campaign for India theatrical release
Doraemon's 45th film is rolling out across India with OOH, digital, radio, school outreach and retail ahead of its October 2 theatrical release.
Amazon Ads collapses buying silos as AI takes charge
Amazon Ads' unBoxed launches Full-Funnel Campaigns and DVA+, giving AI more control over media buys while transparency questions linger.
CTV’s Full-Funnel Promise Meets Measurement Reality
At DigiPlus Fest 2026, marketers weighed CTV's sharper targeting and full-funnel role against gaps in incremental reach, cross-device measurement and unified metrics.
Braze adds self-service AI decisioning and QA agents
Braze's new AI tools lower the barrier to individualized campaign decisioning, automated QA and Claude-based workflows for marketing teams.
Happydent White Palace: the silent ad that lit a brand
Throwback Ad Watch: Happydent White's Palace ad turned a whitening benefit into a glowing visual metaphor, with no dialogue or translation.