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D&AD: Constraint-led creativity surges in 2026 work
D&AD's Annual 2026 finds constraint-driven creativity has exploded across 50,000 entries from 89 countries, with community listening rising as a prerequisite.
CTV Ads: Why Views Don’t Prove Anyone Is Watching
Views don’t equal attention. A low-view Paradise clip drew 5X more attention than a top YouTube video—and conversions rose with attention.
B2B attribution is messy: Integrate’s CaliberMind fix
Integrate CEO Mehul Nagrani on why B2B attribution stays messy, the CaliberMind acquisition, and why single metrics mislead demand gen.
WPP Media’s commerce-first playbook for brand launches in India
WPP Media India's new playbook says validate launches with real shopping behaviour first. Tier 2+ cities drove 65% of new e-retail shoppers in 2024-25.
Hinge’s Made for Love pushes intent-first dating in India
Hinge's new India brand film under Made for Love pushes trust, privacy and high-intent dating, targeting young urban singles, especially women.
Hinge Rebuilds India App Around Trust and Intentional Dating
Hinge adds a waitlist, verification, screenshot protection and message controls for Indian daters, turning trust into a brand strategy.
Salesforce Buys Listen Labs for AI Customer Research
Salesforce is buying Listen Labs, bringing AI interviews, analysis and digital twin simulations closer to its CRM and AI agents.
Aircel Save Our Tigers: A telecom brand made tigers its cause
A throwback to the Aircel campaign that put tiger numbers at the centre of Indian advertising and gave mobile brands a cause-marketing script.
Dr Sandeep Goyal Elected AAAI President, Jaydeep Gandhi VP
Rediffusion chair Dr Sandeep Goyal takes over as AAAI president for 2026-27, with Jaydeep R Gandhi as VP and a new elected board.
Why Martech Strategy Must Come Before the Stack
Martech teams often buy tools first and strategy later. Here's how to flip the order, audit real gaps and make every tool earn its…
Kapture CX hires Kruti Khandelwal as VP Marketing
Agentic AI platform Kapture CX appoints Kruti Khandelwal as VP Marketing to lead brand, demand generation and global brand building.
Ghadi’s Vishwas Ki Pariksha tests trust with Madhuri Dixit
Ghadi launches a re-engineered detergent campaign with Madhuri Dixit, using on-camera tests of foam, texture and dissolution to back its trust promise.