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MESC Names KlugKlug Official Influencer Intelligence Platform
MESC signs MoU with KlugKlug to use its 455-million-creator AI database for talent discovery, skilling and data-led creator economy growth in India.
Flipkart uses Piyush Mishra’s regret to sell iPhones
Flipkart and McCann India turn Piyush Mishra's decision to decline a role in Maine Pyar Kiya into a mockumentary about not missing iPhone deals.
SKINN taps Ayushmann and Sobhita for everyday fragrance campaign
SKINN – House of Titan names Ayushmann Khurrana and Sobhita Dhulipala as brand ambassadors and launches a campaign to make fragrance a daily ritual.
Doraemon Movie’s 360-Degree India Push Targets Families
A nationwide 360-degree campaign spanning OOH, digital, radio, schools and KidZania is building buzz for Doraemon's October 2 India release.
Flipkart BBD Ad Turns Piyush Mishra’s Regret Into iPhone Push
Flipkart and McCann India use Piyush Mishra's missed Maine Pyar Kiya role to frame Big Billion Days iPhone offers as an opportunity not to…
Fast&Up turns its chevron into a Fuel Forward Asian Games story
Fast&Up's Fuel Forward campaign turns its chevron logo into a story of momentum, backing six Indian athletes at the Asian Games across four sports.
Amul Doodh Doodh: The jingle that made milk a national chant
A 1990s Amul milk film turned the word doodh into an earworm and made packaged milk feel like a national habit. Here's why it…
JACK&JONES India Taps Vedang Raina for AW26 Denim Push
JACK&JONES India's AW26 denim campaign brings actor Vedang Raina on board to sell occasion-led denim, from barrel fits to travel-ready sets.
HSBC Mutual Fund’s #StayDiSIPlined Campaign Pushes SIP Discipline
HSBC Mutual Fund uses humour and behavioural insight in #StayDiSIPlined to keep millennial and Gen Z investors consistent with SIPs across market cycles.
Josy Paul on why creatives should stay lovers, not experts
At AdTalks Chennai, BBDO India CCO Josy Paul explained why creatives should stay lovers, not experts, and how campaigns like Share the Load stay…
Nirma Doodh Si Safedi: The Jingle That Built A Challenger
Nirma's 'Doodh Si Safedi' jingle turned a price-led detergent into a singable promise. Here’s what it changed in Indian advertising.
GEO vs SEO: Why Marketers Should Treat Them as One Strategy
Generative Engine Optimisation is not a replacement for SEO. Here's why marketers should run them as one integrated strategy built on authority.