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Author: Marketing Junkies Desk
1,379 stories
Axis Bank’s ‘open’ campaign shifts from features to habit
Axis Bank's seven-film 'open ki aadat pad jaayegi' push uses everyday settings to show how digital banking convenience raises customer expectations.
ixigo Turns Tourists into Sheep to Sell AI Travel Planning
ixigo’s new ad dresses beach tourists as sheep to critique herd-driven travel, then lets AI assistant TARA show a more personal path.
How Apple’s 1984 Super Bowl ad created the launch film
The film that turned a Super Bowl slot into a cultural event, launched the Macintosh and changed how tech brands tell stories.
Assetz puts design at centre of Life Reimagined campaign
Bengaluru developer Assetz turns balconies, lobbies and play areas into a design-led brand platform for lasting recall.
Brandstailer expands integrated digital marketing in India
Brandstailer signals a wider integrated digital marketing push across India. Here's what marketers should watch before treating it as a full-service win.
Tata Motors CV unveils Mr Surak Shah mascot for Suraksha AMC
Tata Motors Commercial Vehicles has introduced Mr Surak Shah, a bobblehead mascot, to front its Suraksha AMC campaign across social media.
How Hamara Bajaj Turned a Scooter into Indian Pride
The 1989 Hamara Bajaj campaign by Bajaj Auto and Lintas made a scooter a symbol of middle-class pride. Here’s how the ad still resonates.
Villain Turns Bengaluru Auto Rickshaws into Gold Revolver Billboards
Villain's first out-of-home push turns Bengaluru auto rickshaws into moving billboards for its Gold Revolver perfume, using traffic as a media opportunity.
India DigiPlus Awards 2026: Top Digital Winners Revealed
India DigiPlus Awards 2026 named The House of Abhinandan Lodha Brand of the Year, with Wavemaker and Infidigit leading the agency wins.
Behind The Gloves launches boxing’s mythical 7th punch
Behind The Gloves and Brothers & Sisters have launched 'The 7th Punch', a purpose-led campaign building to a 2027 charity boxing event.
Volvo Trucks’ Epic Split: The B2B Ad That Went Global
In 2013, Volvo Trucks and Forsman & Bodenfors turned a steering demo into a global cultural moment. Here's the story of The Epic Split.
Kenstar Ropes in Soha Ali Khan for ‘Widest’ Air Fryer Push
Kenstar launches a Soha Ali Khan-led campaign, 'Kuch Mat Banaana', backing its 45+ SKU air fryer portfolio as the widest in India.