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Author: Marketing Junkies Desk
1,378 stories
Nykaa turns a warehouse heist into a beauty discovery pitch
Nykaa's 'New At Nykaa' campaign casts Rakhi Sawant in a playful warehouse heist to spotlight new beauty launches on its platform.
How Idea’s ‘What an Idea Sirji!’ Became India’s Everyday Pitch
The story behind Idea Cellular's 'What an Idea Sirji!'—a catchphrase that sold optimism, rural ingenuity and everyday commerce, not just cheap calls.
35% of Indian singles feel lonely but 70% seek deeper ties
A new Ipsos-Match Group survey of 1,000 Indian singles reveals a connection gap: they feel lonely yet seek deeper, safer long-term relationships.
Sebi clears celebrity-led brand ads for financial firms
Sebi's common ad code lets market intermediaries use celebrities for brand promotion but bars product endorsements; accreditation rules also widen.
Kara Swisher Confirms CNN Exit Amid Paramount-WBD Deal
The on-air contributor says she will leave CNN when Paramount Skydance completes its Warner Bros. Discovery acquisition; her contract ends Dec. 31.
Zee News Leads Hindi OTS; Republic TV Tops English: Chrome DM
Chrome DM's Week 37 OTS report shows Zee News at 98.39% in Hindi and Republic TV at 94.70% in English, plus genre-level distribution churn.
Stop Treating LLMs Like People: Better AI Prompts
Why vague AI prompts produce confident hallucinations—and how reframing LLMs as predictive text engines improves martech workflows.
Inside Microsoft’s 42-Creator Push for Full-Funnel Results
Adweek's Adspeak panel with Microsoft, Pearpop and AntiSocial leaders breaks down how creator content can move from awareness to measurable full-funnel growth.
ET Martech+ Awards 2026: Winners Show Business Impact
The House of Abhinandan Lodha, Nians, MoEngage and GRX10 lead the ET Martech+ Awards 2026, where judges rewarded measurable business impact and AI adoption.
DigiPlus Fest 2026: AI, CTV and the ₹56,400 cr digital push
ETBrandEquity's summit on 25 September will map how AI, connected TV and omnichannel measurement are reshaping Indian marketing.
Gen Z wants brand transparency and quality: Rukam Capital
A 4,002-respondent study shows Gen Z in India rewards transparent brands, researches before buying, and uses AI for discovery but not blind decisions.
YouTube Bets Big on AI and Live Tools for Creators
YouTube's Made On event rolled out AI custom feeds, Ask YouTube upgrades, live gamification and pre-publish A/B tests to keep creators inside its ecosystem.