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Author: Marketing Junkies Desk
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NECC’s Sunday Ho Ya Monday Jingle Made Eggs a Daily Habit
How NECC's Sunday Ho Ya Monday, Roz Khao Ande jingle turned a commodity into a daily Indian habit and a template for commodity marketing.
Raymond’s Complete Man: The Ad That Sold an Idea
How Raymond's long-running Complete Man platform turned suiting fabric into an emotional promise and became a masterclass in brand consistency.
John Lewis Monty the Penguin: The Ad That Changed Christmas Ads
How John Lewis and Adam&EveDDB turned a boy and his toy penguin into a cultural event, a sales driver and the benchmark for Christmas…
Brandstailer Strengthens Integrated Digital Marketing in India
Brandstailer is strengthening its integrated digital marketing capabilities across India, per Firstindia. Here is what the full-stack agency move signals.
Rasna’s ‘I Love You Rasna’: the jingle India still remembers
How a soft-drink concentrate used a simple jingle and catchphrase to become one of India's most durable advertising memories.
Growth marketing is India’s next marketing career track
Why growth marketing is moving from a specialist niche to a mainstream career path in India, and which skills now matter most.
How Compare the Meerkat Made Compare the Market Famous
The 2009 VCCP campaign that turned a soundalike joke into a beloved meerkat and made a UK price comparison site a pop-culture fixture.
Club FM Launches Amplified for Independent Music
Club FM has launched Amplified, Kerala’s first radio show for independent music, built across radio, video and a live festival planned for next year.
Meta, YouTube Reverse Course on Musk Documentary Ads
Meta and YouTube say ads for Alex Gibney's Musk will run after all, following reported political-content rejections. Here's what marketers should know.
Ad Watch: How Onida’s Green Devil Made Envy a Status Symbol
In 1982, Onida and Ogilvy & Mather launched a green devil and the line 'Neighbour's Envy, Owner's Pride', turning envy into a premium brand…
Vianaar brand film sells Goa’s Susegad slow living
Vianaar's new brand film moves beyond floor plans to sell Goa's Susegad philosophy through carrom, barefoot walks and unhurried living.
JSW Group’s Tere Sang Bharat anthem backs Team India
JSW Group and Ogilvy India launch Tere Sang Bharat, a Team India anthem for the 2026 Asian Games, built on the Rukna Nahin Hai…