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Author: Marketing Junkies Desk
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Meta Muse’s fast start hints at a new agentic ad model
Meta's Muse hit 730,000 U.S. downloads in five days, raising questions about the agent's next act: an ad business built for machine readers, not…
Wagh Bakri Premium Leaf taps Karnataka’s Kadak culture
Wagh Bakri Tea Group launches a Karnataka-first campaign for Premium Leaf with Anushree, built around the local Kadak and Swadbhari cultural code.
Martech Skills That Survive Platform Change and AI
Portable expertise, owned relationships and positive friction can turn platform churn and AI disruption into career leverage, according to a new MarTech piece.
Cilicant names Prabhsharan Kaur as marketing director
Cilicant appoints Prabhsharan Kaur as director of marketing for India and global markets, betting on 17 years of B2B brand and communications experience.
Vodafone ZooZoo: The ad that turned services into stars
How Ogilvy's blank-faced ZooZoo characters turned Vodafone's value-added services into a pop-culture memory during IPL 2009.
GTM Teams Are Deploying AI Agents They Can’t Track
LeanData finds 93% of GTM teams use AI agents, but nearly a third cannot say how many touch their records. Visibility and ownership have…
Sony Sports taps Pankaj Tripathi to hype India-Brazil clash
Sony Sports Network taps Pankaj Tripathi for a multi-language campaign around India's Panama, Brazil and Uruguay fixtures.
Stayfree Puts Sons at the Centre of Period Conversations
Stayfree's Daughter's Day digital film extends #BetaStayfreeLeAana by showing how boys can help normalise periods at home and among friends.
Old Spice: The Campaign That Made Real-Time Marketing Famous
The 2010 Old Spice spot with Isaiah Mustafa didn't just sell body wash. It reset how brands use video, speed and character to hold…
BCCI signs Rs 150 crore title deal with Muthoot FinCorp
The BCCI has signed a Rs 150 crore title sponsorship with Muthoot FinCorp through March 2028. Here is the per-match math and market signal.
YouTube Shopping expands in India as creator payouts surge 160%
YouTube adds Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ to its Indian affiliate programme as creator payouts rise 160% and new AI tools arrive.
Gen Z India buys on trust, not hype: Rukam Capital study
Indian Gen Z values quality, transparency and self-research, using AI to compare options while creators drive discovery, not sales, per Rukam Capital-YouGov.