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Gut Keeps Tim Hortons Creative Account After Competitive Review
Gut survived a three-way competitive review to retain Tim Hortons' Canadian creative account, even as the brand's home market growth stalls.
Airtel’s Har Ek Friend Jingle: Anatomy of a Telecom Earworm
Revisiting Airtel's Har Ek Friend Zaroori Hota Hai—the friendship jingle that turned mobile plans into an emotional pitch.
DXC CMO: Start with outcomes to make AI innovation stick
DXC Technology CMO Anthony Pappas on becoming customer zero, pairing Claude with human review, and why AI is an amplification tool, not a replacement.
YouTube Shorts Series Brings Episodic Structure to Creators
YouTube has added TV-style seasons and episodes to Shorts, giving Partner Program creators a built-in way to build bingeable vertical stories.
How to Build Cross-Sell Email Flows That Drive Repeat Purchases
An actionable guide to timing, personalization and exit rules for post-purchase cross-sell emails that lift repeat purchases.
B2B Brands Use Creator Video to Earn AI Search Trust
Creator video use by B2B companies jumped 55% in a year as marketers chase credibility with buyers who rely on AI recommendations.
Flipkart and McCann Turn Gen Z Slang Into a Loyalty Test
Flipkart and McCann India's 'Are You Really Gen Z?' campaign uses CAPTCHA-style culture tests to unlock Big Billion Days fashion and beauty offers.
Martech category labels have stopped meaning much
A six-year study of DXP homepages shows vendors changing labels faster than products. Learn how to check release notes before your next vendor call.
Rungta Steel Brings SRK, Alia, Ranbir Into TMT Ad
Rungta Steel's new TVC casts Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a humour-led push for its high-strength TMT bars.
58% of ad execs expect agentic buying to hit scale in a year
IAB Europe research shows 58% of ad executives expect agentic ad buying to reach scale within a year, but adoption is uneven and oversight…
Evening News Ratings: ABC Leads 2025-26, NBC Closes Demo Gap
ABC World News Tonight led the 2025-26 evening news season, but NBC closed the demo gap. CBS was the only newscast with a double-digit…
Indian SMBs Make 62% More Ad Creatives with AI
Amazon Ads data shows Indian SMBs made 62% more ad creatives with AI tools in Q1 2026, but only 2% hand full automation to…