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YouTube Adds GIF Comments and Paid Fandom Tools for Creators
YouTube is rolling out GIF comments, TV voice comments, paid members-only communities and Hype with Jewels to help creators monetise fandom.

AI Search Is Rewriting Ecommerce Product Discovery
Shoppers are shifting from six-word Google queries to 24-word conversational prompts. Here's how retailers can keep products discoverable in AI search.

YouTube’s Ask YouTube Becomes an AI Shopping Companion
YouTube is turning its conversational Ask YouTube feature into a shopping companion with product comparisons and follow-up questions, tapping creator trust.

YouTube adds AI creator tools, Shorts A/B tests and live dubbing
YouTube rolls out Ask Studio, dynamic thumbnails, Shorts A/B testing, live auto-dubbing and new shopping features for creators.
OpenAI’s ChatGPT Ads Test Cross-Site Tracking Cookie
A ChatGPT-related cookie can follow browsers to sites using OpenAI's ad pixel, raising attribution benefits and consent concerns for marketers.

India’s Digital Ad Impressions Rise 44%: TAM AdEx
India's digital ad impressions grew 44% YoY in Jan-Jul 2026, led by Services, programmatic buying, Instagram and advertisers like Adobe and OpenAI.

Taboola launches Realize ID to capture open-web intent
Taboola's new Realize ID identity layer turns fragmented consumer signals into one view, with the company reporting up to 2.4x conversion efficiency gains.

Tanishq Starts Advertising on ChatGPT Ads in India
Tanishq is using ChatGPT Ads in India to reach high-intent buyers for Gold Exchange and Rivaah campaigns, managed by HiveMinds this festive season.

Tanishq becomes first Indian jewellery brand on ChatGPT Ads
Tanishq has launched on ChatGPT Ads through HiveMinds and Razorpay to reach high-intent gold exchange and wedding jewellery shoppers.

Joy Personal Care signs Tamannaah Bhatia for lotion, cream range
Home-grown Joy Personal Care named actor Tamannaah Bhatia the face of its lotion and cream portfolio, with a multi-platform campaign led by Honey &…

Cityflo Appoints Concept PR as Communications Partner
Concept PR will handle Cityflo's corporate reputation, media relations and thought leadership as the shared mobility brand expands across four Indian metros.

Diwali 2026: Creator Marketing Must Shift From Size to Role
Creator budgets are bigger, but old signals still drive decisions. Praanesh Bhuvaneswar argues brands need role-led creator strategy for festive scale.