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Diwali 2026: Creator Marketing Must Shift From Size to Role
Creator budgets are bigger, but old signals still drive decisions. Praanesh Bhuvaneswar argues brands need role-led creator strategy for festive scale.
Dentsu India Names Santosh Mishra Managing Partner
Dentsu India has appointed Santosh Mishra as Managing Partner – Client Management, reporting to COO Ajay Gupte, to drive integrated client solutions.
Publishers Score Google’s Ad Tech Remedies at 5/10
Digiday publisher scorecard rates Google’s ad tech remedies 5/10. Header bidding access leads; enforcement and switching risk remain tests.
How Cava Scales Mediterranean Hospitality Without Dilution
Cava's SVP of brand strategy on scaling hospitality, participation and trust as the chain grows from nearly 500 locations toward 1,000 by 2032.
NBDA Re-elects Rajat Sharma as President for 2026-27
The News Broadcasters and Digital Association starts 2026-27 with Rajat Sharma back as President and a board refreshed with new and permanent directors.
YouTube India: Long Videos Win Watch Time, Mid-Length Wins Reach
New YouTube India data shows 22+ minute videos generate 2.2x watch time, while sub-13 minute videos win reach and subscribers—what creators should choose.
Cable News Ratings Drop Across Networks in Sept 7 Week
Fox News, CNN and MS NOW posted week-to-week drops in total viewers and the A25-54 demo, with MS NOW seeing the sharpest declines.
How Mercedes-Benz Balances Holiday Magic and Brand Data
Mercedes-Benz USA's brand chief on using prior-year creative data to add emotional holiday storytelling without losing core brand pillars.
How Carter’s Balances 161 Years of Heritage With Gen Z Appeal
At Brandweek 2026, Carter’s and Zappi leaders shared how consumer data, vintage revivals and Gen Z insights keep a legacy brand fresh.
How Marketers Can Defend Data Strategy During M&A
Ownership shifts in adtech are rewriting data and measurement dependencies. Here’s how marketing teams can audit neutrality, map risks and plan exits.
81% of Creatives Use AI, Yet Tool Churn Persists
Luma's 2026 survey of 760 creative professionals shows high AI adoption but heavy tool churn, with agencies ahead and video still catching up.
PolyAI, Taboola, Contentful and Docusign win Digiday Tech Awards
The 2026 Digiday Technology Awards show AI agents, conversational publisher tools, and no-code personalization moving from pilots to production.