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Festive Shopping Spend to Jump 46%: JioStar Survey
JioStar's Festive Sentiment Survey 2026 sees average festive transaction size rise 46% to ₹24,020 as early planning reshapes ad strategy.
BEI Confluence elevates Abhishek Gupta to Managing Director
Independent agency BEI Confluence has elevated Abhishek Gupta to MD as founder Tapas Gupta steps back after 27 years to focus on mentorship.
Creator Deals Shift From Brand Fees to Startup Equity
Creator platforms Cherub and JERi are connecting creators to startups for advisory, angel investing and sweat equity deals as the creator economy matures.
Forrester: Big Media growth squeeze to reshape ad models by 2027
Forrester's 2027 predictions point to free streaming tiers, conversational AI ads, recommendation share as a KPI and AI glasses ads.
Logitech Appoints Vikrant Malik as India Marketing Head
Logitech named former Haleon and GSK marketer Vikrant Malik Marketing Head for India with a category and product portfolio mandate. Here's what it signals.
MarTech+ Summit 2026: AI, Silos and Martech ROI
ETBrandEquity's MarTech+ Summit 2026 in Gurugram will examine how AI is breaking silos and accelerating growth, with Gartner data on martech utilisation.
DS Group, WPP Media and MICA launch DCODE 2.0
DS Group, WPP Media and MICA release DCODE 2.0, an open-access digital marketing playbook that places AI across search, paid media and content.
YouTube unveils conversational editing for Shorts and Create
YouTube's conversational editing tool will arrive in Shorts and YouTube Create in early 2027, letting creators make AI-assisted edits in natural language.
Palantir’s Quiet Push Into Media’s Data Stack
Fox News Digital, Zeta Global, Stagwell and USA Today Co. are using Palantir's data platform, promising speed but raising trust and governance questions.
YouTube Launches AI Custom Feeds for Viewers
YouTube will let users describe the video feeds they want, powered by Gemini, pinned to the home page starting next month across web and…
Coinbase, The Ordinary and AXA Win 2026 D&AD Black Pencils
Only four Black Pencils were awarded at the 2026 D&AD Awards. Coinbase took two, while The Ordinary and AXA won for purpose-led creative.
24 Seven turns three agencies into one new business engine
Talent firm 24 Seven has unified new business for SketchDeck, Markacy and Futureman, creating one intake team that pitches the right shop for each…