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Beats 360: Kendall Jenner Stars in Custom Headphones Push
Beats 360 debuts swappable ear cushions and a surreal campaign with Kendall Jenner playing every role. Here's what marketers should know.
How Flat Marketing Budgets Threaten Future Growth
A flat marketing budget can become a cut when CPMs, CPCs, CACs and inflation rise. Here’s how CMOs can safeguard future demand.
How to plan a marketing team with AI coworkers
Agentic AI platforms now offer virtual teammates for hire. Here's how marketing leaders can staff, govern and measure hybrid human-AI teams.
IAB Releases New Standards for Agentic Buying and Measurement
IAB Tech Lab's AAMP 3.0 and Measurement Services Addendum aim to standardize AI media proposals and measurement contracts, with comment open until Oct. 22.
Vitalife Targets Modern Chaos in New Home-Cooked Food Push
Gokul Agro's Vitalife shifts from oil attributes to behaviour, using new regional films and a Home-Cooked Food Index to promote home cooking.
EssilorLuxottica Names Ashwin Uppal Marketing Head, Greater India
Ashwin Uppal joins EssilorLuxottica as Head of Marketing, Greater India after stints at RMZ, Reckitt, L'Oréal and Jio. Here's what the move signals.
India’s CTV Boom Pushes Brands Past the One-TVC Model
India's CTV audience has crossed 200 million. Marketers are moving from one hero TVC to modular, audience-specific creative systems.
CTV and OTT Lead India’s Festive Ad Trust: VDO.AI
VDO.AI's Festive Consumer Index 2026 shows CTV and OTT lead ad trust, while social media dominates discovery, and relevance drives action.
CTV Is Changing How Ads Are Made, Not Just Where
CTV targeting, longer watch times and festive trust signals are pushing brands to rethink creative strategy, ETBrandEquity's latest CTV Dossier shows.
ColorPlus Taps Abhay Deol for AW26 Live the Pause Campaign
ColorPlus launches its Autumn Winter 2026 campaign with Abhay Deol and puts corduroy at the centre of a message about slowing down.
JSW Greentech Launches Ampstar EV Brand with Interbrand
Interbrand has crafted the strategy and identity for Ampstar, JSW Greentech's Made-in-India electric commercial vehicle brand.
Hashtag Orange Positions Escorts Kubota MU Series on Trust
Hashtag Orange frames Escorts Kubota's MU Series as a trust decision, pairing power with India's first 8-year tractor warranty in a new campaign.