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Author: Marketing Junkies Desk
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Creator Upfronts Can’t Just Copy TV’s Playbook
Arcade held Europe’s first creator upfront as firms test TV-style selling. Unlimited inventory and fragmented talent mean the model needs a rethink.
Google ad tech remedies land as AI platforms move in
Google must open AdX and DFP, but the next ad battle is shifting to AI platforms that combine discovery, ads and transactions.
LTM Partners with Shekhar Kapur on AI Storytelling
LTM has named filmmaker Shekhar Kapur strategic advisor to its BlueVerse Craft unit, aiming to scale AI-powered creative capabilities for enterprises.
Why Trust & Will Uses TV to Build Brand Trust
A Brandweek 2026 session shows how the digital estate planning brand uses linear TV, CTV and consistent creative to signal legitimacy.
Speed of Culture: Lessons From Brandweek 2026 Marketers
At Brandweek 2026, Collectively and General Mills shared how brands can find cultural permission, avoid cringe, and take calculated risks.
Walmart and Tunnl on Making Brand Affinity Measurable
At Brandweek 2026, Walmart and Tunnl showed how audience intelligence can turn community goodwill into measurable sales and preference.
What CNN’s Engagement Play Teaches Media Brands About Loyalty
At Brandweek 2026, CNN leaders said loyalty between news cycles comes from familiar hosts, pop-culture relevance and brand integrations that protect trust.
Sofitel Mumbai BKC Names Ekta Kanchan Marketing Director
Sofitel Mumbai BKC appoints Ekta Kanchan as Director of Marketing, bringing 13 years of luxury hospitality and consumer brand experience.
AI Is Changing How Marketers Respond to Social Signals
At Brandweek 2026, Hootsuite CMO Christina O’Reilly explains why AI must be grounded in real-time social data—and why human judgment still matters.
Goodwipes Is Using Liquid Death Collabs to Disrupt Bathroom Aisle
Goodwipes is pairing shock-value collabs—from Liquid Death to Olipop—with existing taboos to challenge Big Toilet Paper and build fame.
Pankaj Kalra Joins ZEE Music Company as Director-Marketing
Pankaj Kalra joins ZEE Music Company as Director-Marketing, bringing over a decade of music and media marketing experience from Saregama, Hungama and more.
Women’s Sports Are Writing a New Brand Partnership Playbook
At Brandweek 2026, Scripps Sports and PWHL leaders shared why athlete storytelling and fan-first sponsorships are redefining women’s sports marketing.