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Author: Marketing Junkies Desk
1,370 stories
Paramount Skydance Settlement Speeds Up WBD Merger
The Paramount Skydance-WBD deal moves closer after a 12-state lawsuit settlement, with a combined streaming giant expected in weeks.
Commerce funnel collapse demands unified measurement
Social and agentic commerce compress discovery and purchase; brands must shift from siloed attribution to incrementality and purchase-data-led measurement.
Why Scaling AI Marketing Output Creates Approval Bottlenecks
More AI output doesn't help if approvals can't keep up. Here's how marketing teams can rethink review, testing and decision workflows.
A Four-Pillar AI Governance Framework for Marketing
A practical framework for marketing leaders to manage AI privacy, copyright and human oversight risks with cross-functional governance.
Why Paid Search Needs Its Own Site Migration Playbook
Google offers detailed organic migration guidance, but paid search teams get little clarity on ad resets and recalibration. Here's why that gap matters.
Converse, Oxford United and Ed Sheeran: Apology Tours Go Too Far
Why accidental marketing missteps are turning into public confessions—and how brand teams can separate a correction from a real apology.
SMARTIES India 2026 Shortlist Signals AI and Commerce Focus
MMA's SMARTIES India 2026 shortlist shows 28.8% more entries, with AI, personalisation and commerce effectiveness dominating the finalists.
Converse’s Global Ad Rollout Exposes Approval Breakdowns
Two Converse ads in 11 days raised racially charged concerns, showing how global-local campaign processes create brand risk—and how to fix it.
Chase Taps Drew Barrymore and Kevin Hart for Scream Spoof
Chase puts a comedic Scream twist on cash back rewards with Drew Barrymore and Kevin Hart, tapping 1990s nostalgia as Halloween season begins.
BrewDog Kicks Off Tilray Era with Under New Ownership
BrewDog's first major campaign under Tilray Brands pairs provocative creative with retail and on-trade promotions. Here's what marketers should watch.
Canva’s India Campaign Pairs Farah Khan, Raghu Ram, Lewis
Canva's biggest India campaign yet brings Farah Khan, Raghu Ram and Terence Lewis together to show how AI tools close the idea-to-execution gap.
VERO MODA taps Aditi Rao Hydari for AW26 campaign
VERO MODA has named Aditi Rao Hydari the face of its Autumn/Winter 2026 campaign, spotlighting occasion-friendly womenswear and a festive retail push.