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Atlanta’s Creative Economy Is Redefining Brand Storytelling
A Brandweek panel explores why Atlanta's creator pipelines, incentives and partnership models are changing how brands invest in entertainment.
Samsonite Elevates Tainwala to CBO for India, Middle East
Samsonite South Asia elevates Anushree Tainwala to chief business officer and executive director for India, South Asia and 28 Middle East markets.
Adani Group Renews IOA Sponsorship for 2026 Asian Games
Adani Group extends its Indian Olympic Association principal sponsorship for the 2026 Asian Games after India's 39-medal Commonwealth Games run.
Zee’s Sa Re Ga Ma Pa 2026 Signs 20 Sponsorship Deals
Zee's Sa Re Ga Ma Pa 2026 has locked 20 sponsorship associations with 15 brands across TV, digital and CTV ahead of its September…
Bigg Boss S20 Opening Week Draws 42.35 Mn JioHotstar Viewers
Chrome DM COTT data shows Bigg Boss S20's opening week on JioHotstar reached 42.35 million unique viewers; 80% were aged 18-35, mobile led at…
Zee News Leads Hindi OTS; Republic TV Tops English: Chrome DM
Chrome DM's latest OTS data puts Zee News at 98.42% in Hindi news and Republic TV at 94.70% in English. Here's what it means…
AI Boosts Creative Volume, but Human Judgement Is the Filter
MikeTeevee's Brand Perspectives 2026 finds AI has made creative idea generation nearly infinite—but taste, judgement and talent development decide what wins.
CP PLUS Extends ‘Upar Wala Sab Dekh Raha Hai’ to Cricket
CP PLUS becomes Exclusive Third Umpire Partner and powers Umpire Cam in the India-Afghanistan T20I series, linking its tagline to review moments.
WPP Media Names Ankit Dhameja to Lead Google India Strategy
Ankit Dhameja joins WPP Media as SVP Strategy for Google India after six years at Deloitte, focusing on AI-led transformation and business growth.
Philips ‘Airfryer Matlab Philips’ Builds Category Ownership
Philips launches 'Airfryer Matlab Philips' with Sushmita Sen, leveraging over a decade of airfryer leadership ahead of the festive season.
PNGS unveils Ganeshotsav range under Dagina Maharashtra-cha
PNGS expands its Dagina Maharashtra-cha festive push with silver Ganesh idols, puja essentials and heritage gold jewellery for Ganeshotsav.
How Krea8 Turned Brand Doubt Into a Day-One Smartphone Sell-Out
Krea8’s Lava Virat campaign on Flipkart made consumer hesitation the creative hook—and the phone sold out on the first day, the agency says.