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Author: Marketing Junkies Desk
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Welspun QuikDry Makes Quick-Drying Visible in 3-City OOH
MOMS Outdoor turned monsoon realities in Mumbai, Delhi and Bengaluru into tactile OOH proof for Welspun QuikDry Towels' quick-drying benefit.
CNN chief Mark Thompson set to stay on after Skydance merger
CNN's Mark Thompson looks set to stay after the Skydance merger, but editorial independence and CBS News bundling are the key questions for media…
Cable News Ratings Slip Again in September 2026
September 2026 cable news ratings show every major network losing viewers. Fox News stayed No. 1 but primetime fell below 2 million total viewers.
ITC Completes Yoga Bar Buyout With ₹645 Crore Deal
ITC has bought the remaining 52.5% of Yoga Bar parent Sproutlife Foods for ₹645 crore, making the D2C nutrition brand a wholly owned subsidiary.
78% of CEOs expect growth. Only 27% of CMOs are ready
At MarTech+ Summit 2026, Publicis Sapient leaders flagged a gap: 78% of CEOs expect marketing-led growth, but only 27% of CMOs have the model…
Amex Turns Harry Styles Fandom Into a Cardmember Perk
American Express is turning Harry Styles fandom into a cardmember perk, pairing presale access and 16-city pop-ups with a 26-country sweepstakes.
Jon Cook to Exit WPP in 2027; Eric Campbell Named VML CEO
WPP confirms Jon Cook will exit in March 2027 after 30 years, naming Eric Campbell as VML's incoming global CEO. Here's what it signals…
Brands Move Beyond Discounts to Measure Real Customer Value
At ET MarTech+ Summit 2026, D2C brands said repeat frequency and discounts reveal less than purchase intent, early signals and community.
What’s In and Out at Advertising Week NY 2026
From AI-made UGC to robots handing out samples, the Advertising Week New York 2026 agenda signals a shift in creators, retail media and measurement.
SPUR launches AI content tracking standard for publishers
SPUR's first content telemetry standard tracks retrieval, grounding and citations, with OpenAI, Google, Meta and others invited to an advisory board.
TikTok Adds Attribution Source Optimization for App Campaigns
TikTok's Attribution Source Optimization lets app advertisers align campaign reporting and bidding with their chosen MMP or TikTok signal.
Jio Dhan Dhana Dhan: The jingle that sold India 4G
How Jio's 2016 launch film turned a telecom tariff into an earworm, a cricket celebration, and a mass-market habit.