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Author: Marketing Junkies Desk
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Anthropic’s $42B Loss Won’t Slow a November IPO
Anthropic could start formal IPO marketing the week of November 9, despite a net loss of almost $42B in 2025. Investors eye a $2T…
How The Guardian’s Three Little Pigs ad sold open journalism
How a 2012 fairy-tale retelling by BBH London became a Cannes Grand Prix-winning case study in selling open journalism to the world.
Disney cuts 300+ roles as TV overhaul plans more layoffs
Disney is centralising its television business, with hundreds of layoffs expected and its legal team told to prepare to become much smaller.
Ghadi’s ‘Pehle Istemal Karein’ Ad That Flipped Detergent Ads
How Ghadi's 'Pehle Istemal Karein Phir Vishwas Karein' ad replaced miracle claims with a trial-first challenge and became a cultural line.
Raymond Lifestyle taps Publicis Groupe for integrated mandate
Raymond Lifestyle names Publicis Groupe India its integrated marketing partner, consolidating creative, media, CRM, digital and technology under Team One Thread.
Novig credits Sydney Sweeney ad for 218% depositor jump
Novig says its 'Just Sports' campaign starring Sydney Sweeney lifted first-time depositors 218 percent around the launch, even as athletes pushed back.
Nike Dream Crazy: The ad that made purpose a growth strategy
In 2018, Nike built a campaign around Colin Kaepernick and turned a polarizing stand into a global brand statement. Here is what Dream Crazy…
Cafe Coffee Day: the ad that sold A lot can happen over coffee
How Café Coffee Day's 'A lot can happen over coffee' turned a beverage into India's default setting for first dates and long conversations.
Sprite Debuts Truth & Spice, an 8-Episode Game Show
Sprite moves from ads into owned entertainment with Truth & Spice, an eight-episode game show pairing celebrities and creators over spicy dares.
DigiPlus Fest 2026: AI rapid research ends speed-depth trade-off
At DigiPlus Fest 2026, Consuma showed how AI-native rapid research blends social listening speed with traditional research depth.
AI stretches the consumer journey from 5.5 to 13 touchpoints
Google's Ankhee Bhakoo says AI has stretched the consumer journey from 5.5 to almost 13 touchpoints, rewriting India's festive playbook.
Raymond Lifestyle Picks Publicis Groupe as Marketing Partner
The new Team One Thread unit unites creative, media, performance marketing, CRM, data and technology across Raymond Lifestyle's apparel brands.