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Author: Marketing Junkies Desk
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How Context Fixes the Memory Problem in Marketing Automation
Marketing automation often reacts to triggers but forgets recent buyer activity. Here's how context, lifecycle stage, and priority rules fix broken journeys.
Why Faster AI Can Expose Broken Marketing Workflows
Faster AI can magnify approval bottlenecks, brand disputes and analytics gaps. Here's how marketing teams can modernize their operating model.
Philips Elevates Pushpa V to Consumer Marketing Leader India
Philips elevates Pushpa V to Consumer Marketing Leader, India, with a mandate across men's grooming, beauty and Philips Avent. Here's what it signals.
Digital ShoutOuts Media Unveils Audience Base AI Ads
Digital ShoutOuts Media launches Audience Base AI Ads, an India-built platform for planning, activating and measuring ads across AI-powered environments.
Embassy Origins Launches Natural Intelligence Campaign
Embassy Developments flips real estate marketing with a nature-led campaign and immersive Discovery Centre for Embassy Origins in North Bengaluru.
Axios Launches Axios Direct AI Feeds After Early 2026 Revenue
Axios is taking Axios Direct to market: three AI-ready content feeds for firms, internal models, and personal agents after reaching its 2026 revenue target.
Over 80% Festive Shoppers Open to Buying Directly From Ads
VDO.AI's Festive Consumer Index 2026 finds 80%+ festive shoppers open to buying directly from ads, but CTV/OTT trust and comparisons still shape decisions.
dentsu Singapore CEO: Prerna Mehrotra to replace Prakash Kamdar
dentsu names Prerna Mehrotra as Singapore CEO as Prakash Kamdar exits after 15 years, part of a wider APAC leadership reset.
Sony shifts non-fiction ads from reach to brand engagement
Sony Entertainment Television says branded integrations now drive 85% of non-fiction revenue, up from 40–45% five years ago.
Ujjivan SFB Bets on R. Madhavan to Reframe ‘Small’
Ujjivan SFB's 'Nothing Small About Us' uses R. Madhavan to counter 'small' perceptions and highlight loans from ₹6,000 to ₹250 crore.
Britannia Treat and Havmor Launch Croissant Ice Cream Sandwiches
Britannia Treat Croissant and Havmor Blockbuster launch a limited croissant ice cream sandwich in three combos across Ahmedabad, Delhi, Mumbai and Zepto.
Walmart upgrades Scintilla with marketplace data and AI
Walmart is expanding Scintilla for suppliers with marketplace data, custom dashboards, alerts and deeper AI recommendations next year.