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Author: Marketing Junkies Desk
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Oscar Health Rebrands, Adds Lucie to Simplify Insurance
Oscar Health becomes parent to Oscar Insurance, Lucie, and Trove Group, using DTC-style tactics to tame health insurance choice overload.
Coca-Cola’s $4B Agency Review: Consumption Beats Brand Love
Coca-Cola’s top marketer says the next agency must prove it can drive consumption, not just brand love. Here’s what the $4B review signals.
Direct/None Traffic Is Growing: Time to Know Your Nones
Direct/none traffic is no longer just typers. Refusers, Delegators, Defaulters and Typers need distinct attribution strategies as privacy and AI grow.
DoubleVerify Launches Ask Neura for Natural-Language Insights
DoubleVerify’s Ask Neura in DV Pinnacle lets advertisers and agencies query campaign data—fraud, viewability, attention—in plain language.
The CMO Is Disappearing. Martech’s Job Is Changing.
Forrester finds only 36% of Fortune 500 firms still use the CMO title. Here's why martech leaders must link tools to revenue and margin.
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.
Google Ad Tech Remedies: What Actually Changes
A US court has laid out behavioural remedies for Google's ad tech dominance. Here's what changes for publishers, buyers and the open web.
Adobe Expands Free AI Training, Sets 30M Learner Goal
Adobe’s Digital Academy tops 3 million learners in 2026, with India partnerships and free LinkedIn courses for marketers, plus this week’s AI martech releases.
Asian Footwears Names Delhi Railway Platforms; Dhoni Leads
Asian Footwears has secured naming rights for Platforms 14-16 at New Delhi Railway Station, using MS Dhoni to reach over 10 lakh daily commuters.
MTR Foods and Social Panga Bring Regional Podi Legacy to Life
MTR Foods and Social Panga have launched Telugu and Kannada films that celebrate podi and pudi traditions in Andhra Pradesh and North Karnataka.
Swiss Beauty Enters Bigg Boss 20 as Special Partner
Swiss Beauty has joined Bigg Boss Season 20 as special partner in makeup, with in-house presence, a branded segment and ads running until October…
AI Brand Recommendations Vary Widely by Market: FTA Global
New FTA Global research across 12 cities finds nearly 3 of top 5 AI-recommended brands change outside New York and English contexts.