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Author: Marketing Junkies Desk
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Mercedes-Benz Takes 140 Years. 140 Places. Journey Across India
Mercedes-Benz brings its global 140 Years. 140 Places. expedition to India with BBDO India, sending three S-Class cars across diverse routes.
Turtle Wax names Dibya Panigrahi India & ASEAN marketing lead
Turtle Wax has elevated Dibya Swarup Panigrahi to lead marketing and growth for India and ASEAN as it expands its co-branded studio network.
Badri Beriwal to lead brand strategy at Bennett Coleman
Bennett Coleman & Co. Ltd. has brought in Badri Beriwal as Director, Brands, Products and Portfolio Strategy, after a stint at Bata India.
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
WPP’s Coca-Cola win: a turning point with an asterisk
WPP looks set to win Coca-Cola’s global media and data account, but Publicis left the running early, making the victory harder to judge.
Agency AI Bills Get More Complex as Token Costs Rise
Agencies are juggling AI subscriptions, token fees and talent costs as metered usage spreads, forcing new contracts and client billing models.
Jockey India Launches 150 Years Young Campaign
Page Industries launches Jockey's '150 Years Young' campaign in India, spotlighting category expansion, manufacturing scale and 100,000+ retail doors.
Cloud Gaming in India Faces the Paywall Test
Cloud gaming platforms are expanding in India, but server costs, usage caps and reluctant payers are testing whether subscription play can scale.
Inside Wikipedia’s Fight Against Answer Engine Invisibility
Wikipedia is cited by ChatGPT more than almost any source, yet human visits are falling. Its 25th-anniversary push aims to turn AI visibility into…
CNN-News18 Refreshes Programming Under Voice for a New India
CNN-News18 has reworked its weekday and weekend line-up with anchor-led shows, new geopolitical and health segments, and multi-platform distribution.
Sony Sports to Air India’s Star-Studded Asian Games Cricket
Sony Sports Network will telecast India’s men’s and women’s Asian Games cricket from September 17, 2026, with commentary in five languages.
AI Is Rewriting India’s Car-Buying Funnel
As car buyers use AI chatbots to shortlist before visiting dealerships, automakers face a new challenge: making 1,923 product variants machine-readable.