Section
Category: Features
242 stories
Kirana to Cloud: The Counter Learns to Anticipate
For the corner shop, moving the khata to the cloud is less about software and more about memory, trust and the quiet choices regulars…
Jio Story: A Chai Stall, a Study Call and Highway Maps
Everyday data now acts as background utility: UPI at a chai stall, a study group on video, maps on a highway. A Jio Story…
Jio Story: Five Routines That Outlasted the Data Meter
For marketers, five everyday Jio users reveal the real shift from data cost to daily ritual.
The Psychology of a Shared Memory: Jio’s First Video Call Home
How one ordinary moment became collective nostalgia—and why marketers can build on shared memories without turning them into ads.
Jio Story: The 2016 Welcome Offer’s Lasting Marketing Brief
How the 2016 Welcome Offer reset data expectations, moved the question from cost to capability, and left marketers a reusable trial playbook.
Jio Story: 2016’s Cyber Cafe Walked So the Pocket Could Scroll
A Jio Story on the quiet 2016-to-today shift: data rationing and cyber cafe queues gave way to always-on habits, local voices and ordinary utility.
One-third of Eveready’s sales come from East India
Marketers are treating Durga Puja, Dussehra, Diwali and Chhath as one extended consumer journey, with WeMe deploying 75,000 sq ft of festive branding.
Jio Story: Local Voices Found Their Daily Stage
From village-to-city video calls and hostel Wi-Fi to regional creators and festival feeds, Jio's data shift gave India's local voices a daily stage.
Which Jio Data Self Are You? Four Archetypes of the Data Decade
From the Data Saver to Reel Royalty, four everyday data personas explain how a decade of always-on connectivity changed Indian habits.
Cricket Night, a Finale and a Wedding Reel, One Phone
From a fourteen-person cricket huddle to a season finale and wedding reels, the shared screen is India's pop-culture habit. A Jio Story.
Jio Story: A Dal Recipe, a Cloud Bill and an AI Habit
How 5G, cloud and AI Everywhere for Everyone become legible through everyday habits—starting with Mummy asking for a dal recipe.
99.82%: The Trust Metric Ageas Federal’s CMO Puts First
Erum Kidwai on why marketing now owns business outcomes, how Har Wada Mumkin simplifies insurance, and where AI fits without losing the human touch.