Section
Category: Features
242 stories
After the Holiday Peak: Turning Seasonal Joy Into Loyalty
How Goodwipes and Roundel turn holiday shopping spikes into year-round habits by solving pain points, showing up at personal moments, and delighting communities.
AI Is Reshaping Marketing and Tech Teamwork
Industry leaders at ADWEEK House say shared data, consistent schema and human judgment are becoming the new requirements as AI reshapes marketing teams.
Kirana to Cloud: The Counter Where the Khata Met the Cloud
India's neighbourhood shop is digitising, and the khata book is becoming a cloud memory. Here's what shifts for the counter, the customer and the…
Jio Story: The Quiet Data Layer Behind a Normal Day
A chai-stall UPI payment, a late-night study call and a family road-trip map: how data became the quiet utility inside a normal Indian day.
Jio Story: The Five Human Habits Behind India’s Data Shift
The data saver, the midnight binger, the kirana owner, the creator and Dadi's first video call show how a marketing reset became an infrastructure…
Jio Story: The Psychology of a Shared First Call Home
A first video call home became a shared memory, not a personal one. Here is why brands keep building on moments like that.
AI in marketing Q4 2026: the chasm beyond the LLM
MarTech's Q4 2026 view: AI adoption is near-universal, but workflow gaps, data distrust and ROI doubt block real value.
Jio Story: The 2016 Launch as a Marketing Reset
How Jio's 2016 Welcome Offer turned data from a cost into a daily habit, and what marketers still take from that shift.
Jio Story: 2016’s Data Ration Card Is Now a Pocket Habit
A decade of small shifts: from rationed data and cyber cafe queues to unlimited access carried in every pocket. What changed for marketers and…
Jio Story: Village Calls, Hostel Wi-Fi and the Regional Reel
From village-to-city video calls to hostel watch parties and festival reels, Jio's local voice story shows how everyday connectivity becomes culture.
Data Saver, Binger, Hotspot Hero, Reel Royalty: A Field Guide
A marketer's field guide to the four data habits India built after 2016—what each one signals for campaigns, creative and daily screen time.
Jio Story: Pop Culture Squeezed Around One Screen
From cricket nights to wedding reels, one data connection has become a shared pop-culture venue. Here's what that means for marketers and media habits.