Section
Category: Features
239 stories
Jio Story: The Shared Moments That Built India’s Local Voice
From village video calls to hostel Wi-Fi and festival feeds, India's shared data moments reveal the local-voice arc marketers should plan around.
The Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
Four data habits, not demographics, explain India's connected decade. Which one are you: Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
GNC India’s magnesium pitch: 1.7X absorption, not another bottle
GNC India CEO Mayank Jha on why the brand is pushing verifiable transparency, a non-buffered magnesium formulation and everyday wellness over gym-only sales.
Jio Story: Fourteen Fans, One Phone, One Pop Culture
From a cricket huddle to a finale night, one connection became India's shared pop-culture screen. Here's what that means for marketers.
Jio Story: The AI Dal Moment Is Infrastructure
How 5G, cloud and AI become ordinary kitchen habits: Jio's arc from the 2016 data reset to a simple dal question.
Why 2x Better Creative Can’t Beat 100x Greater Reach
Angela Voss and Dale Harrison argue that broad, consistent reach—not cleverer ads—builds market share, and share how to buy TV and CTV without waste.
72% see a strategic thinking gap. Can Indian marketing close it?
A WFA study finds 72% of marketers see strategic thinking as the top talent gap. India has talent—but do organisations develop it?
Kirana to Cloud: The Shop That No Longer Forgets
How India's neighbourhood stores are moving from paper khatas to connected ledgers—and what changes at the counter and for regulars.
Jio Story: Chai, Class and a Road Trip Run on Data
From UPI at the chai stall to a study group call and a family road trip map: how Jio's data layer became India's everyday…
The Saver, the Binger, the Kirana Owner and Dadi
From the data saver to Dadi's first video call, five daily habits trace how India's relationship with data moved from cost to culture.
Jio Story: Collective Nostalgia Is a Media Layer
Shared memories such as a first video call home become collective nostalgia, and smart marketers can treat them as a durable media layer.
Jio Story: What Marketers Took From the Welcome Offer
A look at how the 2016 Welcome Offer turned data into a starting point and what the marketing brief learned about selling habits.