ENVY Perfumes has launched ‘Nice Perfume’, a new ad film that brings Janhvi Kapoor and Varun Dhawan together around one small moment: a compliment about fragrance. The brand is packaging the film as a story of first impressions, with scent acting as the opener between two people who might not otherwise start talking.
The campaign
Brand: ENVY Perfumes. Campaign: ‘Nice Perfume’. Release: 2026. Agency and director: not disclosed in the source. The film marks Janhvi Kapoor’s first appearance as an ENVY brand ambassador, with Varun Dhawan appearing opposite her. Saurabh Gupta, managing director and CEO of Hamilton Sciences, says the brand has always been about ‘irresistible magnetic appeal’ and the kind of chemistry a fragrance can create between people. He adds that Kapoor brings that charm naturally, and the ambassadorship lets ENVY tell the story from both sides.
What the film says and how
The narrative uses an unexpected encounter and a sequence of flirtatious exchanges to connect fragrance with attraction. A simple compliment about perfume pushes the conversation forward, so the product becomes a social cue rather than a hard-selling hero. That is the message: first impressions are partly about how you present yourself, and fragrance can be the detail someone notices first. Kapoor carries the brand’s Eau de Parfum portfolio into that story, while Dhawan provides the other side of the spark. The exchanges are built around attraction and first impressions rather than product features.
The response so far
Afaqs! reports the launch, but the source does not yet include audience numbers, sentiment data or comment-thread reaction. The immediate talking point is the pairing itself: two established Bollywood faces turning a perfume compliment into a meet-cute. That gives the launch a built-in social hook, though measured impact is still to come.
The category context
The film sits inside a wider ENVY push to expand its Eau de Parfum portfolio beyond its existing deodorant business. The brand says the Kapoor partnership is intended to reach a wider audience of young women. The creative choice to treat fragrance as an everyday social signal, rather than an occasion-led product, supports that target.
- Fragrance shown as a conversation starter, not a status symbol
- Eau de Parfum expansion alongside the deodorant business
- A younger female audience as the stated growth target
What to watch next
Look for whether ENVY turns Kapoor’s ambassador role into a larger campaign arc, and whether the Kapoor-Dhawan pairing becomes a recurring format. The brand has room to extend the ‘first impressions’ idea across more Eau de Parfum launches and social formats.
Watch the original: ENVY on YouTube
Source: Afaqs!
