Equence Technologies has appointed Manas Gandhi as Director of Sales, handing him charge of new business acquisition across western India. The Mumbai-based announcement adds another senior name to a martech and enterprise communications sector that continues to hire aggressively for revenue leadership.
Who is Manas Gandhi
Gandhi arrives with more than 18 years of experience spanning B2B SaaS, CPaaS, marketing technology and customer experience. His remit over the years has covered client success, retention, business expansion, enterprise sales and company acquisition — a combination that maps neatly onto the full lifecycle of an enterprise software account rather than just the initial sale.
Most of that career was built at Netcore Cloud, where he spent 15 years across customer service, sales operations, enterprise sales, account management and customer retention. Before moving into technology, he worked with financial institutions including Angel One, Deutsche Bank and HDFC ERGO GI, where he picked up enterprise and customer-driven growth experience.
At Equence Technologies, his focus will be on scaling the company’s footprint across western India and building long-term relationships across priority industry sectors.
What he said
Gandhi said he was “excited to begin this new chapter,” adding that his time across B2B SaaS, CPaaS, martech and CX had shown him the integration and scaling problems enterprises run into as their communication stacks grow more complex. He said he intends to help brands tackle those issues through Equence while expanding the company’s presence and driving sustainable growth for clients.
Why this matters
The hire sits inside a broader pattern. Indian enterprises have spent the last few years stitching together CPaaS providers, CRM platforms, engagement tools and customer data infrastructure — often one vendor at a time, often without a plan for how they talk to each other. The result is exactly the integration and scaling friction Gandhi points to.
For marketers, the practical implication is that the buying conversation is shifting. Vendors are no longer competing purely on channel reach or per-message pricing; they are competing on how cleanly they plug into what a brand already runs. That is why companies in this space keep recruiting leaders who have lived through long enterprise renewal cycles rather than pure new-logo hunters.
It also explains the geography. Western India — Mumbai, Pune, Ahmedabad — concentrates BFSI, retail, e-commerce and manufacturing buyers who are among the heaviest users of transactional and promotional messaging. A dedicated regional sales mandate is a fairly clear signal of where the revenue is expected to come from.
What marketing teams should take from it
If you are on the buy side of a communications or engagement stack, this is a useful moment to audit your own setup. A few questions worth asking:
- How many separate vendors currently touch your customer messaging, and where do they overlap?
- Can your engagement platform and your CRM share customer state in near real time, or are you reconciling exports?
- Who owns deliverability and compliance across channels — marketing, IT or the vendor?
- What does consolidation actually save, once switching and retraining costs are counted?
- Is your account team incentivised on renewal and outcomes, or only on expansion?
That last point is worth dwelling on. Leaders with retention backgrounds tend to build sales motions around proving value post-implementation. As a buyer, you can use that: ask prospective vendors what their gross revenue retention looks like, not just how many logos they have signed.
The bigger picture
Equence Technologies has framed the appointment as part of an ongoing effort to strengthen its leadership bench and widen its capabilities across enterprise communication, customer experience and technology-led business solutions. In a crowded martech market, senior hires are one of the few visible proxies for where a company thinks its next phase of growth lies.
Source: MediaNews4U
