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Vodafone ZooZoo: The ad that turned services into stars
How Ogilvy's blank-faced ZooZoo characters turned Vodafone's value-added services into a pop-culture memory during IPL 2009.
GTM Teams Are Deploying AI Agents They Can’t Track
LeanData finds 93% of GTM teams use AI agents, but nearly a third cannot say how many touch their records. Visibility and ownership have…
Sony Sports taps Pankaj Tripathi to hype India-Brazil clash
Sony Sports Network taps Pankaj Tripathi for a multi-language campaign around India's Panama, Brazil and Uruguay fixtures.
Stayfree Puts Sons at the Centre of Period Conversations
Stayfree's Daughter's Day digital film extends #BetaStayfreeLeAana by showing how boys can help normalise periods at home and among friends.
Old Spice: The Campaign That Made Real-Time Marketing Famous
The 2010 Old Spice spot with Isaiah Mustafa didn't just sell body wash. It reset how brands use video, speed and character to hold…
BCCI signs Rs 150 crore title deal with Muthoot FinCorp
The BCCI has signed a Rs 150 crore title sponsorship with Muthoot FinCorp through March 2028. Here is the per-match math and market signal.
