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Nielsen Moves Streaming Ratings to Daily Delivery
Nielsen is moving Streaming Content Ratings from weekly to daily delivery, cutting data lag by up to 80% and aligning streaming measurement with linear…
Air India Evolves Brand Platform With Vaibhav Sooryavanshi Film
Air India and McCann shift their 'There is an Air About India' platform to a community-first story featuring cricketer Vaibhav Sooryavanshi.
WPP OpenDoor and Snapchat Build Gen Z AR Watch Party
WPP OpenDoor and Snapchat India hosted Prime Video's The Revolutionaries cast for a creator watch party, custom AR Lens and social-first Gen Z push.
Herbalife India Named IOA Nutrition Partner for Asian Games 2026
Herbalife India will serve as official nutrition partner for the Indian contingent at Aichi-Nagoya 2026, blending sports nutrition with a brand campaign.
Creator Upfronts Can’t Just Copy TV’s Playbook
Arcade held Europe’s first creator upfront as firms test TV-style selling. Unlimited inventory and fragmented talent mean the model needs a rethink.
Google ad tech remedies land as AI platforms move in
Google must open AdX and DFP, but the next ad battle is shifting to AI platforms that combine discovery, ads and transactions.
