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Women’s Sports Are Writing a New Brand Partnership Playbook
At Brandweek 2026, Scripps Sports and PWHL leaders shared why athlete storytelling and fan-first sponsorships are redefining women’s sports marketing.
Paramount Skydance Settlement Speeds Up WBD Merger
The Paramount Skydance-WBD deal moves closer after a 12-state lawsuit settlement, with a combined streaming giant expected in weeks.
Commerce funnel collapse demands unified measurement
Social and agentic commerce compress discovery and purchase; brands must shift from siloed attribution to incrementality and purchase-data-led measurement.
Why Scaling AI Marketing Output Creates Approval Bottlenecks
More AI output doesn't help if approvals can't keep up. Here's how marketing teams can rethink review, testing and decision workflows.
A Four-Pillar AI Governance Framework for Marketing
A practical framework for marketing leaders to manage AI privacy, copyright and human oversight risks with cross-functional governance.
Why Paid Search Needs Its Own Site Migration Playbook
Google offers detailed organic migration guidance, but paid search teams get little clarity on ad resets and recalibration. Here's why that gap matters.
