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Oscar Health Rebrands, Adds Lucie to Simplify Insurance
Oscar Health becomes parent to Oscar Insurance, Lucie, and Trove Group, using DTC-style tactics to tame health insurance choice overload.
Coca-Cola’s $4B Agency Review: Consumption Beats Brand Love
Coca-Cola’s top marketer says the next agency must prove it can drive consumption, not just brand love. Here’s what the $4B review signals.
Direct/None Traffic Is Growing: Time to Know Your Nones
Direct/none traffic is no longer just typers. Refusers, Delegators, Defaulters and Typers need distinct attribution strategies as privacy and AI grow.
DoubleVerify Launches Ask Neura for Natural-Language Insights
DoubleVerify’s Ask Neura in DV Pinnacle lets advertisers and agencies query campaign data—fraud, viewability, attention—in plain language.
The CMO Is Disappearing. Martech’s Job Is Changing.
Forrester finds only 36% of Fortune 500 firms still use the CMO title. Here's why martech leaders must link tools to revenue and margin.
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.
