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Generali Becomes Davis Cup Presenting Partner in Global Deal
Generali and World Tennis sign a multi-year deal renaming the Davis Cup, with global broadcast and court branding woven into the tournament.
AI-R Studio Wins Higgsfield’s Inaugural AI Adathon
AI-R Studio won Higgsfield's inaugural AI Adathon for a self-aware spot that turns AI production anxiety into campaign-ready creative—plus $50K in credits.
Ad Verification Must Move From Receipts to Pre-Bid Intelligence
Advertisers are moving beyond viewability and fraud checks. Peer39’s Adloox deal points to pre-bid media intelligence that improves buying decisions.
Why Surrogate Advertising Still Pays in India
Pan masala's ₹48,000-crore market, higher celebrity fees and modest penalties create a favourable risk-reward ratio for surrogate advertising despite regulatory scrutiny.
Why Companies Measure AI Against the Wrong Goal
New Epsilon and Forrester research shows most marketers use AI for productivity but grade it on revenue. Here is how to close the gap.
AI Does Exactly What You Ask—And That’s the Problem
OpenAI's agent test shows why marketing teams must define whole objectives, guardrails and human checkpoints before delegating decisions to AI.
