Topic
Tag: AI Search
28 stories
B2B Brands Must Define Their Weaknesses Before AI Does
B2B product pages that claim to fit everyone are handing AI the job of mapping their weaknesses. Intercept's research points to a fix.
Salesforce’s AI Agent Found 10,000 Broken Links in Hours
Salesforce CMO Erin Oles says buyers skip the old funnel. An AI agent found 10,000 broken links in hours, saving 5,000 human hours.
86% of Top-Ranking Pages Are Human-Written
New data shows 86% of top Google results are human-written, and 65% of consumers say brands overuse AI content. Human-first SEO wins.
Alphabet Q3 ad revenue up 11% amid AI search monetisation lag
Alphabet's advertising-driven services grew 11% in Q3 as AI Mode usage surged, but monetisation still trails traditional Search. Here's what marketers need to know.
96% of B2B brands are invisible in AI search: 7 shifts
B2B's old playbook is fading. Buyers are researching on AI and in private communities, and 96% of brands are invisible in early AI discovery.…
Only 35.7% of B2B buyers rate vendor websites positively
Winning AI search visibility doesn't close B2B deals. Only 35.7% of buyers rate vendor sites positively—and cognitive-load testing can fix it.
Forbes joins Google AI pilot as referrals drop 45%
Forbes has joined Google's paid News AI pilot as referral traffic falls about 45%. The deal covers AI overviews, audio briefings and performance data.
AI search turns prompts into customer research
Longer, more personal AI prompts reveal the needs and trade-offs behind intent. Here's how marketers can use that signal beyond prompt tracking.
AI Answers: 85% of Brand Mentions Are Third-Party
2025 AirOps study: 85% of AI brand mentions came from third-party sites. Here's how to audit and fix your brand story.
OTC sales hit $58.2B as health brands go CPG
OTC sales hit $58.2B in 2025, and healthcare brands are borrowing CPG tactics—from retail media to creators and AI search—to win shoppers.
89% of Agencies See Clients Boost AI Search and CTV Spend in 2026
A Digiday survey finds 89% of agency respondents saw clients lift AI search and CTV budgets, while creators and flexibility reshape planning.
AI shifts marketing from funnels to business objectives
Nishant Kalra outlines three AI imperatives: manage AI brand perception, run goal-based campaigns, and close the five-minute lead response gap.