Topic
Tag: AI Search
28 stories
Data Busts 7 AI Search Myths Marketers Still Believe
AI and traditional search are growing together, not competing. New data shows AI-driven traffic is real but massively undercounted in analytics.
Dentsu India expands GEO practice for AI-driven brand discovery
Dentsu India expands its Generative Engine Optimization practice to help brands show up in AI chatbots, assistants and LLM-driven discovery.
Visual SEO for AI search: a relationship playbook
Google Lens logs 25 billion visual searches a month. Here's how aligning images, entities, metadata and DAM governance can reduce AI ambiguity.
PostcardMania Adds Search and AI Optimization for SMBs
PostcardMania adds Optimize Search + AI to its Everywhere Small Business campaign, targeting Google and AI platforms like ChatGPT and Claude.
How to Optimize Content for AI Answer Engines
MarTech's latest guidance breaks down the technical and content changes marketers need to stay citable in AI search tools like ChatGPT and Perplexity.
GEO vs SEO: Why Marketers Should Treat Them as One Strategy
Generative Engine Optimisation is not a replacement for SEO. Here's why marketers should run them as one integrated strategy built on authority.
93% of Indian auto shoppers use AI during research: Google-Kantar
Google and Kantar's 2026 study of 1,022 Indian auto shoppers finds 93% use AI while researching. Here's what the non-linear journey means for auto…
B2B Brands Use Creator Video to Earn AI Search Trust
Creator video use by B2B companies jumped 55% in a year as marketers chase credibility with buyers who rely on AI recommendations.
AI Search Is Rewriting Ecommerce Product Discovery
Shoppers are shifting from six-word Google queries to 24-word conversational prompts. Here's how retailers can keep products discoverable in AI search.
YouTube’s Ask YouTube Becomes an AI Shopping Companion
YouTube is turning its conversational Ask YouTube feature into a shopping companion with product comparisons and follow-up questions, tapping creator trust.
Creators Begin Pitching AI Discoverability to Brands
Creators are moving past reach and views. Some now pitch how their content shows up in AI answers—here’s what that means for brand deals.
AI Brand Recommendations Vary Widely by Market: FTA Global
New FTA Global research across 12 cities finds nearly 3 of top 5 AI-recommended brands change outside New York and English contexts.