Topic
Tag: AI
6 stories
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
What AI Reveals About Your Brand Guidelines
AI exposes ambiguity in adjective-led brand guidelines. Teams that codify behavioural judgment, not just visual style, can stop drift at scale.
A 3-Layer Framework To Finally Answer The AI ROI Question
Productivity gains are easy to show, revenue is not. A base-builder-beneficiary framework helps marketers report AI progress without overclaiming ROI.
What WYSIWYG Editors Teach Marketers About AI and Jobs
AI is reshaping martech careers, not erasing them. A MarTech essay uses WYSIWYG editors, IKEA and Best Buy to show where human value shifts…
ZEE5 Revamps App With AI Discovery, Free 5 and English Slate
ZEE5 has rebuilt its mobile and CTV experience around five content universes, AI-led discovery, a Free 5 ad-supported tier and a premium English slate.
Intuit’s ‘AI Plus HI’ Playbook for Everyday Money Decisions
Intuit's consumer chief Mark Notarainni explains how AI agents, tax-refund moments and human experts shape TurboTax and Credit Karma marketing.