Topic
Tag: AI
32 stories
Continuum Media brings AI influencer platform Raise to India
Dubai-headquartered Continuum Media is expanding its AI-powered influencer platform Raise in India under Joy Shrivastava's leadership.
Ex-Marketo builders target $70K Marketo pain with AI
A new wave of marketing automation platforms, some founded by Marketo insiders, is courting B2B teams tired of rules-based complexity and high operating costs.
Salesforce’s $5.66B Braze Deal Puts Marketers at a Crossroads
The $5.66 billion acquisition promises a tighter Marketing Cloud, but it also concentrates workflow, data and campaign logic in one vendor.
A Dal Recipe Shows What Jio’s 5G, Cloud and AI Mean
A kitchen question about dal makes 5G, cloud and AI feel ordinary. Here's the marketing read on Jio's everyday tech shift.
Jio Story: The AI Dal Moment Is Infrastructure
How 5G, cloud and AI become ordinary kitchen habits: Jio's arc from the 2016 data reset to a simple dal question.
Google’s Gemini adds small business marketing and finance tools
Google is turning Gemini into a small business hub with brand, marketing and finance tools, rolling out globally to all Gemini app users in…
Jio Story: Dal, Cloud and AI at the Kitchen Counter
What 5G, cloud and AI mean in everyday language, shown through a mother asking for a dal recipe—and what marketers can borrow from the…
AI Is Reshaping Marketing and Tech Teamwork
Industry leaders at ADWEEK House say shared data, consistent schema and human judgment are becoming the new requirements as AI reshapes marketing teams.
Jio Story: The Ordinary Day Test for 5G, Cloud and AI
Jio's next chapter is not about faster specs. It is about 5G, cloud and AI showing up in ordinary moments like a dal recipe.
Jio Story: Mummy’s Dal Question and the AI That Just Answers
From free data to a spoken dal recipe: how 5G, cloud and AI Everywhere for Everyone could play out in everyday life and marketing.
Classic Marketing Automation Is Dead: What’s Next?
ActiveCampaign's Chai Atreya explains why rule-based automation is giving way to autonomous marketing, and what that means for martech teams.
AppLovin v Unity: ad auction data fight explained
AppLovin and Unity are in court over what counts as legitimate ad auction data. The case could reshape SDK norms and AI-driven ad optimization.