Topic
Tag: AI
32 stories
How Flat Marketing Budgets Threaten Future Growth
A flat marketing budget can become a cut when CPMs, CPCs, CACs and inflation rise. Here’s how CMOs can safeguard future demand.
Walmart upgrades Scintilla with marketplace data and AI
Walmart is expanding Scintilla for suppliers with marketplace data, custom dashboards, alerts and deeper AI recommendations next year.
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
What AI Reveals About Your Brand Guidelines
AI exposes ambiguity in adjective-led brand guidelines. Teams that codify behavioural judgment, not just visual style, can stop drift at scale.
A 3-Layer Framework To Finally Answer The AI ROI Question
Productivity gains are easy to show, revenue is not. A base-builder-beneficiary framework helps marketers report AI progress without overclaiming ROI.
What WYSIWYG Editors Teach Marketers About AI and Jobs
AI is reshaping martech careers, not erasing them. A MarTech essay uses WYSIWYG editors, IKEA and Best Buy to show where human value shifts…
ZEE5 Revamps App With AI Discovery, Free 5 and English Slate
ZEE5 has rebuilt its mobile and CTV experience around five content universes, AI-led discovery, a Free 5 ad-supported tier and a premium English slate.
Intuit’s ‘AI Plus HI’ Playbook for Everyday Money Decisions
Intuit's consumer chief Mark Notarainni explains how AI agents, tax-refund moments and human experts shape TurboTax and Credit Karma marketing.