Topic
Tag: Brand Activation
8 stories
Oriflame India chases 25% global revenue with dual agency pitch
Oriflame India has opened separate pitches for AI-led digital transformation and brand activation as it targets a 25% revenue share from India by 2030.
WAULT launches platform for ₹37,700-cr fitness market
WAULT's new aggregator gives brands one route into nearly 2,000 Indian sports and fitness venues as the market heads toward ₹37,700 crore by 2030.
Luminous Solar turns Kolkata alpona into a glowing installation
Luminous Solar's Alo’r Alpona turns a Kolkata Durga Puja floor art into a solar-charged installation that glows after dark.
JLL’s 18,000-Strong India Team Anchors Sea Link Brand Debut
JLL marks its first major India brand push with a Bandra-Worli Sea Link takeover and an 18,000-strong team behind the message.
Lay’s Peel-and-Reveal Print Ad Lets Fans Meet Ranbir
Lay’s turns a newspaper ad into a peel-and-reveal contest entry with Ranbir Kapoor, then links it to retail. What marketers can borrow.
Flipkart Turns Kolkata’s BBD Bagh Buses Into Big Billion Days
Flipkart uses Kolkata's BBD Bagh bus culture, QR-coded tickets and a conductor-led film to make Big Billion Days locally relevant.
Network18’s Mana Run Brings Fitness IP To Vizag’s RK Beach
Network18's Mana Run rolled into Visakhapatnam with thousands of runners at RK Beach and eight-plus sponsor categories. What the event IP playbook signals for…
Freedom Oils Hands Out 10,000 Seed Ganesha Idols This Festival
Freedom Healthy Cooking Oils is distributing 10,000 seed Ganesha idols in Hyderabad and Bengaluru, marking seven years of its Green Ganesha activation.