Topic
Tag: consumer behaviour
99 stories
Why ‘My First Video Call Home’ Still Feels Collective
Why 'my first video call home' became a collective memory, and what it teaches marketers about building on shared moments.
Jio’s 2016 Launch: The Marketing Brief India Adopted
How an unlimited data come-on became a behavioural reset, and the marketing lessons India still borrows from Jio's 2016 launch.
Then vs Now: From Cyber Cafe to Pocket
A marketer's look at how 2016's data rationing and cyber cafe queues became today's always-on, phone-first routines.
Jio Story: Hometown Calls, Hostel Wi-Fi, Festive Reels
From village-to-city video calls to hostel Wi-Fi and regional creators, this Jio Story maps the local voices carrying India's everyday media habits.
Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty
From rationed data to Reel Royalty, India's habits settled into four behavioural archetypes. Here's what they teach marketers.
Jio Story: One Shared Screen for Cricket, Finales and Reels
A cricket night, a web finale, wedding reels: one shared screen shows how pop culture becomes a group ritual on a single connection.
Jio Story: When Data Becomes as Normal as Electricity
From UPI at the chai stall to a study call and a family road trip, data now works as quietly as electricity—and that changes…
Jio’s 170-Day Sprint Was a Habit Reset, Not a Price War
The 2016 Welcome Offer reset India's data habits by making unlimited access feel ordinary. Marketers saw a new brief: sell the new normal.
Jio Story: What Changed Between Cyber Cafe and Pocket
From rationed megabytes and cyber cafe queues to a data connection in every pocket, here's how the everyday shifted—and what it means for marketers.
Which Jio Data Persona Are You on an Ordinary Day?
Four everyday data modes—Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty—explain how India's data decade reshaped marketing's everyday brief.
The Shared Screen Is India’s Real Watch-Party Network
Cricket nights, web-series finales and wedding reels now share one screen. Here's what shared-screen viewing teaches marketers.
Kirana to Cloud: The Counter Learns to Anticipate
For the corner shop, moving the khata to the cloud is less about software and more about memory, trust and the quiet choices regulars…